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Invista's Cordura brand unveils 50th anniversary microsite
16
Feb '17
Cordura brand fabric, used in leading high-performance gear and apparel products, by Invista, leading producers of chemical intermediates, polymers and fibres, celebrating 50 years, has launched its microsite, cordura.com/50years, designed to showcase the brands, mills, collaborations, and innovations that have been a part of its durable journey.

The new microsite features real-time news and stories including an exciting 50 @ 50 innovation spotlight detailing the brand’s new technology launches, cutting-edge collaborations and major milestones in its anniversary year. The microsite also invites brands, mills, consumers and media partners to leave their own long-lasting legacy by sharing durable memories, experiences, and favourite products through the decades.

Cindy McNaull, global Cordura brand and marketing director said, “As we celebrate our 50th anniversary, we want to honour those who have been with us along the way. Our new cordura.com/50years microsite allows us to not only tell our own story, but is also a platform for others to share their experiences and memories as we nod to our durable heritage and look forward to fifty more years of innovation together.” (GK)

Fibre2Fashion News Desk – India


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