Another key area on display will be the Outdoor segment with an emphasis in climbing, health & fitness, manufacturing and suppliers. The extensive programme of panels and seminars and the Ski Resort Tour will be aimed primarily at international sports professionals.
Almost two years ahead of the 2022 Olympic Winter Games in Beijing, the enormous appeal of the major sporting event is clearly noticeable. New sports facilities and programmes are springing up, the number of active winter sports enthusiasts in the population is growing: a dynamic that holds considerable potential for the sports industry.
A further emphasis of ISPO Beijing 2020 will be climbing, which is also a booming sport in China. A bouldering wall in climbing exhibition space will serve as a test area and stage for a live contest. The ISPO Climbing Industry Development Forum will provide space for participants to share know-how. The other segments of the fair – health & fitness and manufacturing & suppliers – also will have separate spaces that will highlight the key developments in that area.
“We consider it our job to provide guidance and assistance for the international public as to how to best operate in the Chinese market – from market entry to marketing through to capturing new target markets,” said Elena Jasper, project manager at ISPO Beijing. “Not only are we presenting current market trends on a product level, we are exploring deeper with relevant offers so that we can depict the complexity of the topics with all of their facets.”
The partner fair Alpitec China, dedicated to new products in winter sports technology and ski resort infrastructure, will be held at the same time and place.
With the Market Introduction Program on February 11 and 12, ISPO Beijing will be addressing all companies interested in gaining a foothold in the Chinese sports market. The seminar will present current developments in the winter sports segment, legal pitfalls and peculiarities, retail trends, e-commerce and marketing channels as they pertain to the very unique, highly digitally-oriented consumer behaviour in China. The programme will also look at case studies from brands that have been successfully established. The speakers include, among others, D Robin Trebbe, managing director China & Asia Pacific at Intersport. A guided tour of the fair, a retail tour through Beijing and networking events will round out the programme.
The Asia Pacific Snow Conference on February 13 will provide the framework for the release of the China Industry Ski White Book 2019 with plenty of information and facts on Chinese ski areas and the ski industry. Other planned presentations will focus on investment opportunities in the country, details on political assistance and local support in the scope of the 2022 Olympic Winter Games. Previous, successful business models will also be presented. To complete the agenda, a technical workshop will be held on the following day.
The two-day Ski Resort Tour from February 15 to 16, immediately following ISPO Beijing, will move the programme from theory into practice. Participants will travel from Beijing to the Thaiwoo Ski Resort. The largest continuous ski area in China is the venue for the 2022 Olympic Winter Games.
ISPO Beijing is the leading multi-segment sports trade fair in Asia and the key to the Asian sports market.
ISPO is the world’s leading sports network for business professionals and consumer experts. The platform was launched in 1970 and brings together an integrated range of industry-related analog and digital services under the ISPO family brand name. This includes the world’s largest multisegment trade fairs ISPO Munich, ISPO Beijing and ISPO Shanghai; the online news portal ISPO.com, and the business solutions ISPO Brandnew, ISPO Open Innovation, ISPO Award, ISPO Academy, ISPO Textrends, ISPO Job Market and ISPO Shop.
Fibre2Fashion News Desk (PC)
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