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ISPO Beijing to complete 15 years this month

04
Jan '19
Courtesy: ISPO
Courtesy: ISPO
ISPO Beijing will celebrate its 15th anniversary this year, from January 16-19, 2019, at the New China International Exhibition Centre (CIEC). It has been an important event for the Asian sports market since 2005. The trade fair has reflected the continuous changes in the market, highlighted trends, and established itself as the industry’s leading platform.

ISPO’s success story in Asia began back in 2005 in Shanghai with ISPO China, the first international trade fair for sports, fashion, and lifestyle brands. As part of Messe München’s internationalisation strategy, the existing ISPO concept was exported to the growth market of China where it became a real hit. After two successful years, the first ever ISPO China Winter (now ISPO Beijing) was held in Beijing in 2007, featuring 300 national and international brands. To put this in perspective, 746 brands exhibited in 2018, according to a press release on the show.

Today, ISPO Beijing is the most important trade fair for the sporting goods industry in the Asia-Pacific region. It is the business platform for major international brands such as Burton, Fjällräven, Oakley, and Rossignol as well as national major players such as MobiGarden and Kailas and new, emerging start-ups such as PYUA and Rico Lee China.

From an economic perspective, China has developed from an emerging market to a global power at lightning speed. This development is also being reflected in the sporting goods industry: experts predict that annual sales will reach $ 460 billion by 2020. Within just five to ten years, the outdoor and running sectors have developed from practically nothing into real boom areas and important parts of the overall market. China is also leading the pack when it comes to digitalisation.

Around three quarters of consumers purchase their sports products online. ISPO Beijing’s response to this development has included collaborating with the Alibaba Group’s B2C online platform Tmall and setting up an ecommerce matchmaking programme through which exhibitors and visitors are put in touch with relevant online retailers.

ISPO Beijing was given a huge boost in 2008 when Beijing hosted the Summer Olympics and therefore also became the focus of the international sports industry. The country’s enthusiasm for sports also surged when China’s bid won. Beijing will also play host to the Winter Olympics in 2022, another major sporting event which is already having a considerable positive impact on the winter sports market in China. Around 300 million Chinese are expected to actively take part in winter sports by the time the Olympic Games take place. (GK)

Fibre2Fashion News Desk – India


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