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During IGATEX, Itema’s team will introduce its latest innovation in the denim weaving world: the second generation of the Itema denim dedicated rapier machine, the R95002denim. Unparalleled cost savings, superior fabric quality and outstanding user-experience are the key words of the R95002denim which features breakthrough devices and delivers tangible benefits to weavers, according to a media statement by Itema.
Itema is strongly committed to investing in the Pakistani market, providing highly innovative and technological products to fully satisfy the growing potential and requirements of the advanced weaving mills of the country. In order to further demonstrate this commitment, in 2016 Itema had opened a Dubai-based affiliate, Itema Middle East, which provides business development and continued support in Pakistan, Africa and Middle East basin countries. Moreover, Itema confirms its leadership as preferred provider of weaving technology for high-end terry fabrics production in Pakistan, with a significant number of new installations for the rapier R9500terry in a diversified group of customers from Faisalabad to Karachi.
Furthermore, in October 2017 - in collaboration with Noon International, its sole agent in the country, Itema had opened its ItemaCampus in Lahore, a state-of-the-art training centre equipped with the latest generation rapier and air-jet looms. In the ItemaCampus, every week a team of skilled technicians with a long-standing experience on the field, share their knowledge and passion with Pakistani weavers, providing them with a significant added value and active support, which will undoubtedly further bolster and facilitate the country’s renowned creativity and responsiveness to the ever-changing fast-paced demands of today’s textile market.
The physical presence of Itema in Pakistan has been very well received and its customer-oriented approach has contributed to the creation of partnerships with some of the most prominent textile corporations of Pakistan, including denim specialists such as Azgard 9 and Artistic Fabric Mills that installed the Itema denim dedicated rapier R9500denim. Another high-profile partnership is the one with the vertically integrated textile company Gul Ahmed, that chose the Itema absolute best-seller - the R9500 rapier weaving machine - to refurbish one of its plant to weave widest range of fabrics in different weaving width such as bed sheeting, apparel and linen applications.
“This is just a starting point. I am sure that Pakistan will play an even more major role in the worldwide textile industry of the future and Itema is here to support and facilitate this growth,” said Itema’s global marketing and sales director, Christian Straubhaar.
“Our intention is to constantly increase our physical presence in Pakistani weaving mills with the newest and most advanced weaving machinery range and to support the entire textile industry from small, family-run operations all the way to the most sophisticated, vertically integrated conglomerates. This is our mission and this is what we will do in a systematic, gradual and sustainable way,” said Franco Brambilla, Itema Middle East executive director.
Itema is uniquely positioned by offering to textile manufacturers what is today considered the most complete product portfolio available on the market, providing all the top three weft insertion technologies: rapier, airjet and projectile. Moreover, the company provides OEM spare parts and upgrade kits for Itema, Somet, Vamatex and Sulzer machine models giving to customers the chance to revitalise and extend the life cycle of their existing weaving machines. (PC)
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