ITF launches #IndiaforSure for sharing SURE stories

SURE stands for Stable, sUstainable, Reliable and Ethical.

"The hashtag is an open invitation for all Indian textile entrepreneurs to come forward and share their stories that will be an inspiration to others," said ITF convenor Prabhu Dhamodharan. "There will be a website as well as sharing of information on all social media channels."

ITF had launched ‘India for SURE’ initiative on World Environment Day earlier this year to move forward towards a collective blueprint for sustainability. The work is currently in progress, according to ITF, which represents around 500 textile manufacturing companies covering the entire value chain of Tamil Nadu textile industry including integrated, standalone spinning, weaving, processing, home textiles and apparel companies.

The Indian textile and apparel industry is highly diversified, is a major contributor to India’s GDP, and is also the second-largest employer in the country providing direct employment to 45 million people and 60 million people in allied industries. "The Indian textile industry has strengths across the entire value chain from fibre, yarn, fabric, home textiles to apparels," an ITF release said.

"Post COVID-19, fashion brands and international buyers are showing great interest to focus on India as their most preferred destination to source fashion goods and it is right time to establish a platform to show our Indian textile manufacturing capabilities with SURE as a base. Indian textile entrepreneurs and clusters need a strong platform to connect with global audience and this platform will help to connect SMEs and brands," the release added.

The endeavour of #IndiaforSure platform is to showcase the stories of change, that provides an opportunity of cross learning for everyone in the industry. "We already have stories pouring in from ITF members and we appeal to textile entrepreneurs from across India to share their unique journey and special achievements,” said Dhamodharan.

The initiative is also aligned towards Government of India’s initiatives such as Aatma Nirbhar Bharat to establish India as a most preferred destination for sourcing manufactured goods like fashion products.

Fibre2Fashion News Desk (RKS)