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James Heal to showcase new testing instruments at ITMA '19

Jun '19
Pic: James Heal
Pic: James Heal
Apart from its established range of quality products, James Heal will showcase four new testing instruments at ITMA 2019 to be held from June 20-26 in Barcelona, Spain. Focusing on the emerging theme of performance textiles and comfort testing, these products will enable a greater understanding of how garments behave in different conditions.

The new products cover several essential testing criteria in an improved and innovative way, said James Heal in a press release.

AquAbrasion is a class-leading hybrid martindale instrument which allows users to perform controlled wet abrasion testing for the first time, ideal for outdoor wear and textiles expected to perform when wet or damp.

TruRain is the definitive water repellency tester, allowing users to test for this in a tightly controlled and repeatable way, with the test closely replicating real life conditions.

ProDry provides unparalleled insight into evaporation, and how garments such as activewear or athleisure products will dry if damp through rain or sweat.

WickView is a state-of-the-art instrument that uses an advanced imaging system to track and record the transfer of moisture through a garment, helping understand its effectiveness at moisture management and wicking behaviour.

“We’re really looking forward to welcoming customers old and new onto our stand at ITMA Europe, and particularly excited to invite attendees to put the James Heal product range on show to the test. This is our 12th time at ITMA Europe and it’s great to be returning with such an exciting new range of instruments to exclusively unveil,” said Amanda McLaren, managing director, James Heal.

“As well as showcasing these new additions, some of our best-selling innovations from our core product offer will be on show. These are testing instruments developed as solutions to some of the biggest problems faced by brands and manufacturers, from a wide range of sectors. We are constantly listening to the needs of the industry we serve, and as a progressive business, we are totally committed to producing products that best meet the needs of our customers, providing them with the quality that will give them the edge over their competitors, added Mclaren.

“One particularly exciting area we are focused on is the performancewear and athleisure sector, which is a real growth area in the textile industry. However, as the provision of instruments to test in this sector is lacking and outdated at present, there is a huge opportunity to innovate.” (PC)

Fibre2Fashion News Desk – India

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June 2019

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