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JFW Bengaluru all set to bewitch fashion aficionados
14
Jun '18
Courtesy: Junior
Courtesy: Junior's Fashion Week
India’s only destination for kids fashion, Junior’s Fashion Week (JFW) is all set to bewitch fashion aficionados in Bengaluru. International brands like US Polo Assn. Kids, Cherry Crumble California, Marks & Spencer, The Children's Place, Flying Machine Boyzone will be showcasing their Summer/Spring 2018 collection at the fashion event beginning June 15.

Keeping in mind fashion-forward kids and their ever-changing fashion needs, US Polo Assn. Kids’ will bring in a fresh burst of summer colours as it offers classic sports dresses in bold and vibrant colors, knitted summer dress, round neck tees, and trendy washed denim amongst a melange of other styles.

"We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection," Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., said.

Cherry Crumble California’s new range is inspired by the mountains, the river bank, and the wildwood. It is a cheerful array of creatures and objects on special prints and appliques. The fresh styles are made for exploring the great outdoors. It is the softest thing to ever exist and it only gets better with more exploring.

"We are delighted that JFW is our exclusive fashion show partner in India. They have a great event presence across India and a follower’s base that really aligns with our brand. We are sure that JFW will offer new ways for the customer to connect and discover Cherry Crumble. Their followers have been loyal to them for years. We are both happy and excited to extend our partnership and present to you Cherry Crumble California in association with Juniors Fashion Week in Bengaluru Showcase now, after Delhi," Himanshu Bansal, CMO, Cherry Crumble, said.

Flying Machine Boys has sprinkled the collection with beachy prints and vibrant colors. While, The Children’s Place (TCP) weaves whimsical fantasies into its Spring ’18 collection. From classic denim to trendy bomber jackets, to rugged jeans and basic colored t-shirts bearing voguish designs, TCP will weave mesmerising magic into the modest basics. Marks and Spencer has also crafted every apparel with the hallmarks of quality and style. (RR)

Fibre2Fashion News Desk – India


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