The contest winner will get an opportunity to put his/her idea into practice with Kappahl’s designers, and will also have the chance to go on a trip to one of Kappahl’s countries of production on the theme of sustainable production or participate in a month-long internship at Kappahl’s head office. The competition is scheduled to conclude on April 2, 2017.
“The competition is part of Kappahl’s work to develop new ways of working that encourage sustainable design and production,” explained Maria Segergren, vice president of Assortment and Design and member of the Kappahl Group executive management.
The jury for the contest includes fashion journalist Emilia de Poret; Kate Goldsworthy, senior research fellow at Textile Futures Research Centre, University of the Arts, London; Maria Segergren, Kappahl’s vice president of assortment and design; Karin Verdoes, KappAhl’s designer; Lina Nyqvist, KappAhl’s sustainability manager for assortment; and Eva Kindgren de Boer, sustainability manager for production.
Two dresses designed by last year’s winner Lovisa Malmberg Gomis will be available in the Kappahl’s stores from week 16 as part of this year’s Celebrate collection. Gomis has designed these dresses with Kappahl’s design team on the theme of multifunctionality.
Kappahl aims to create high-quality, environment-friendly and value-for-money fashion for people. Nearly 38 per cent of the company’s products are sustainability-labelled, and it aspires to use only sustainably produced cotton by 2020. (RR)
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