Kelheim Fibres has been given a “green shirt” ranking in the 2019 `Hot-Button´ report issued by the forest conservation organisation Canopy. This shows the company`s performance as regards to raw material sourcing is marked high. Fashion brands value the `Hot-Button´ report as a reliable indicator for sustainability for viscose fibre producers.
The CanopyStyle initiative aims to achieve that no wood from ancient and endangered forests is used to produce viscose fibres. The audited companies must prove that they avoid these fibres and have implemented appropriate rules and procedures to check the origin of the wood. Performance in the areas of environmental protection and innovation is examined and evaluated by qualified external auditors. The report will be posted publicly in the first quarter of 2020.
“For years now Kelheim Fibres has consistently recognised the importance of sustainability and environmental protection. Now that resource saving and alternatives to plastics are of focal interest to the public and to the economy, our products are meeting with an even better reception from the market. Fibres produced in Germany with low emissions from certified sustainable timber meet the needs of customers seeking products that have a low risk of sourcing from ancient and endangered forests,” the company said.
“Having been awarded a `green shirt´ in the `Hot-Button´ ranking once again underlines this absolutely clearly!” says Matthew North, commercial director at Kelheim Fibres.
Fibre2Fashion News Desk (SV)