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Kmart Australia includes Aussie cotton in its products
10
Mar '17
Aussie apparel and home textiles retailer Kmart Australia has now included Australian cotton in its cotton sourcing strategy. The retailer undertook a trial by using Aussie cotton in bedding and premium men’s tshirts. After receiving thumbs up from shoppers, Kmart has expanded the use of Aussie cotton to men, women and children’s clothing and bedding.

Following the trial, Kmart did a research on the use of Aussie cotton, to which Kmart shoppers responded by saying that Aussie cotton made products are of superior quality and a great way to support Australian jobs and industry.

"Cotton Australia has been working with Kmart on this program for more than 12 months as part of our efforts to encourage brands to get behind the Australian cotton story and our farmers," Cotton Australia CEO Adam Kay said. "It’s great to be recognised by an iconic Australian brand like Kmart that will carry a premium range of quality cotton products." (AR)

Fibre2Fashion News Desk – India


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