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Kornit Digital launches Apollo & Atlas MAX PLUS at ITMA 2023 in Milan

16 Jun '23
4 min read
The Kornit Atlas MAX PLUS. Pic: Kornit
The Kornit Atlas MAX PLUS. Pic: Kornit

Insights

  • Kornit unveiled its Apollo platform and Atlas MAX PLUS system at ITMA 2023 in Milan, Italy.
  • Apollo streamlines digital production, allowing companies to increase agility, localise production and boost revenue.
  • Atlas MAX PLUS system now incorporates smart curing, flexible pallet sizing, and autonomous calibration for better quality and productivity.
Kornit Digital Ltd, a market leader in sustainable, on-demand digital fashion and textile production technologies, showcased the Kornit Apollo platform at ITMA 2023 in Milan, Italy—offering quality in high-throughput digital production at scale. The company also introduced the Kornit Atlas MAX PLUS system for decorated apparel. These transformations were held live for the first time at ITMA Milan.

The new Kornit Atlas MAX PLUS system now incorporates smart curing, flexible pallet sizing, and autonomous calibration for the highest quality, consistency, and productivity, Kornit said in a press release.

Enabling digital production to go mainstream, Apollo allows customers to become more agile, drive revenue opportunities, shift to localised production, and ease complex workflow processes. It offers large-capacity and high-quality-driven players the opportunity to adopt digital versatility and a quick time to market—expanding beyond screen printing to achieve vertical or horizontal expansion and robust business opportunities based on current operational models.

The Apollo platform is built on field-proven and industry leading Kornit MAX technology and is the most comprehensive, streamlined single-step solution for nearshore short- and medium-run apparel decoration. Empowering customers to sidestep the hazards of complex supply chains, it also offers unmatched speed and agility in digital decoration—designed from the ground up to decorate 400 unique garments per hour. Automated loading and unloading, integrated smart curing, and inline garment type adjustment yield higher output and reduced labour for optimised profitability.

The platform helps fulfiller and brand supply chain managers gain ultimate visibility into their production—ensuring consistency and operational control across multiple systems and locations. This pairs with on-demand production strategies to continuously fulfil orders of multiple sizes, strengthen supply chains, and shorten fulfilment times. The solution fulfils the promise for brands to never run out of bestsellers and end backlogs of marked-down inventories.

The new Atlas MAX PLUS system takes Kornit’s proven Atlas MAX platform to the next level, bringing increased productivity of 150 garments per hour. With integrated smart curing, rapid size shifter pallets, and autonomous calibration, the offering takes smart production capabilities a step forward introducing production flexibility, consistency, and the highest quality available.

Another product that was displayed at ITMA 2023 was the Kornit Atlas MAX POLY, transforming professional and recreational sportswear, teamwear, and licensed gear to inject new life into apparel with superior design freedom leveraging Kornit’s MAX platform. The Atlas MAX POLY is the most efficient specialty system for polyester decoration, covering also blends, triblends, and other synthetic fabric combinations. The solution delivers colourful and vibrant prints using innovative neon inks while supplying retail-grade quality and durability.

The Kornit technology ecosystem is led by an unmatched number of patents for its innovative processes and inks for wet-on-wet fabric and garment decoration. The company continues to advance these innovations across applications, systems, and chemistry. Kornit owns approximately 79 issued patents within the US and other countries, with approximately another 80 provisional or pending US and non-US patent applications, added the release.

“These technologies offer a unique way forward for businesses to potentially expand into new markets and realistically adopt shortrun, made-to-order apparel. More recent advancements such as Kornit Apollo are true engines of this transformation, empowering decorators to re-think how they’ll do business. These advancements will only continue to propel digital technology to the forefront of preferred apparel decoration methods,” said Johnny Shell, principal analyst at Keypoint Intelligence.

“The fashion and textile industry has remained at a crossroads—aware of its limitations but lacking a clear solution for moving from wasteful, inefficient production models,” said Ronen Samuel, chief executive officer at Kornit Digital. “Offering a true platform for agile, high throughput digital production on demand, Apollo transforms what apparel producers and brands can do. It empowers them to meet the creative inspirations and ever-changing demands of a global community with capabilities to fulfil those expectations, with quality, consistency, sustainability, and the necessary profitability to scale no matter what unforeseen trends await.”

Fibre2Fashion News Desk (NB)

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