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Kornit Digital's on-demand printing is a rage in India

19
Dec '19

Pic: Kornit Digital

Having changed the world of fashion in e-commerce space globally, Kornit Digital has now become a rage in India too with the help of Arrow Digital. Kornit digital enables printing customised designs or alternatively printing of the most popular designs on-demand. Web-to-print solution by Kornit is also helping to make the e-commerce set up more seamless.

Kornit has a range of pallets to fit any fashion top size whether for children, women or men. The NeoPigment technology can print on almost every type of fabric from natural cotton and silk to semi-synthetic viscose, to synthetic polyester. And with discharge digital printing solution; it is easy to print amazing designs with the softest hand-feel.

Kornit developed a unique and patented printing method that integrates the pre-treatment procedure into the printing process. Unlike any other DTG printer, PreT system of Kornit is integrated into the machine and automatically sprays the Kornit wetting solution that reduces the printing steps, manpower, time and gives more efficiency.

“Indian manufacturers are gradually accepting the fact that e-commerce, on-demand print, personalisation is a need of the hour and with Kornit we are quite confident that soon to compete and sustain in the market, traditional t-shirt print suppliers will shift to our platform,” said Sam Patel, director & CEO of Arrow Digital.

Fibre2Fashion News Desk (PC)

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