Home / Knowledge / News / Textiles / KVIC appoints Ritu Beri as advisor to revive khadi
KVIC appoints Ritu Beri as advisor to revive khadi
16
Jun '16
Khadi and Village Industries Commission (KVIC) has appointed ace fashion designer Ritu Beri as its advisor as part of measures to attract youth to Khadi and revive the 'neglected' sector.

"Khadi was a neglected sector. Government of India is working very hard to revive this sector. We have launched various schemes. For example, we are now approaching government departments, private institutions, private companies to adopt Khadi and responses are very encouraging," KVIC Chairman Vinay Kumar Saxena told reporters in Chandigarh on Wednesday.

When asked what steps they were taking to attract youth to Khadi, he said: "KVIC has appointed leading fashion designer Ritu Beri as advisor. She is advising and giving new designs to us, which will be appealing to youth. If you see, there is a buzz in youth also. If you visit our Delhi outlet only, you will see 50 per cent customers are youths."

He said the KVIC's vans are now going to colleges to sell khadi clothing and the results are encouraging. He also described Prime Minister Narendra Modi as khadi's brand ambassador which is helping the product gain ground.

When it comes to pricing, Saxena said a wide range of price tags means that khadi if for everybody from commoners to connoisseurs.

"Our range starts from Rs 300 to Rs 3,000. But Ritu Beri designed cloth prices are different, we are launching very premium products also."

Two of India's largest public sector undertakings, Railways and Air India are also boosting the KVIC's coffers. Two months ago the Railways placed an order for khadi clothing products worth Rs 40 crore against previous orders of Rs 1 to 2 crores.

"Response from Air India to Khadi was poor earlier, now in the month of January this year, they gave an order of Rs 1.21 crore for supply of amenity kits which they supply to the business class passengers of international flights. Last week, we got another order worth Rs 8 crore from Air India, this is a very good sign," Saxena said.

The KVIC Chairman said he was making an endeavour to promote and project Khadi as a brand, as a product which is environmental-friendly and as a product which is good for the country. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Mikes Photos from Pexels

Apparel/Garments | On 17th Oct 2018

Bangladesh garment exports swell 14.66% in Q1 FY19

Readymade garment exports from Bangladesh increased by 14.66 per cent ...

Courtesy: WTO

Textiles | On 17th Oct 2018

WTO rejects Panama claim for $210-mn sanctions on Columbia

A World Trade Organisation (WTO) panel recently rejected Panama’s...

India ranks 147th in Oxfam world inequality index

Textiles | On 17th Oct 2018

India ranks 147th in Oxfam world inequality index

India has been ranked 147th among 157 countries in a new worldwide...

Interviews View All

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search