Home / Knowledge / News / Textiles / Lenzing gives Florian Heubrandner top position

Lenzing gives Florian Heubrandner top position

30
Dec '18
Florian Heubrandner/Courtesy: Lenzing
Florian Heubrandner/Courtesy: Lenzing
Lenzing, producer of fibres and filaments from wood, has named Florian Heubrandner the vice president of Global Business Management Textiles. Heubrandner will lead Lenzing’s global strategy and development across the textile value chain, bringing to life Lenzing’s transformation from a B2B fibre producer to a business-to-business-to-consumer (B2B2C) brand.

This is significant in view rejuvenation of Tencel, Lenzing’s textile specialty brand earlier this year and the launch of Lenzing Ecovero, Lenzing’s sustainable viscose brand last year.

“The appointment of Florian Heubrandner will enable us to grow from strength to strength in the global textile ecosystem,” said Robert van de Kerkhof, chief commercial officer of Lenzing Group. “Over the past few years, Florian has played an integral role in Lenzing’s global leadership team and we are confident that under his leadership, our textile business will continue to grow and prosper, supported by stronger relationship with our partners and customers across the value chain.”

Following the introduction of Tencel, Lenzing’s textile specialty brand, in February, Lenzing has been on a fast track to a B2B2C brand transformation while garnering steady growth via collaborations with consumer brands and participation in various fashion shows around the world.

“Innovation and branding will remain our core focus in the textile segment,” said Heubrandner. “Drawing on the synergies of our R and D centre in Austria and the Application Innovation Centre in Hong Kong, we will continue to empower the industry value chain with high quality fibres and value-added fibre and fabric innovation. One particularly exciting initiative will be the expansion of our production capacity for Tencel Luxe branded cellulosic filament. A renewed focus on branding to drive stronger demand for Tencel and Lenzing Ecovero branded fibres in the industry value chain will foster increased awareness of our brands among consumers and therefore generating demand for our fibres in the value chain.” (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 29th May 2020

A smaller US-India trade deal possible soon: Indian envoy

The United States and India could strike a ‘smaller’ trade deal in...

Pic: Shutterstock

Textiles | On 29th May 2020

Jakarta levies tariffs on some textile imports until 2022

Indonesia has imposed tariffs on import of certain textile products...

Pic: chriss73 / Shutterstock.com

Textiles | On 29th May 2020

UN seeks to build transport and trade resilience

A new joint UN project is seeking to help governments and businesses...

Interviews View All

Top executives, Machinery Company

Top executives
Machinery Company

We will promote latest technologies at ITMA Barcelona

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Jason Remnant,

Jason Remnant

<div>Xaar plc develops digital inkjet technology; it designs and...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search