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Lenzing presents new sustainability strategy on Earth Day
Apr '17
On World Earth Day, Lenzing AG, globally leading producer of wood-based cellulose fibres, has showcased its new sustainability strategy. Lenzing has also donated $27,000 to the canopy project, Earth Day Network, for its ongoing tree planting programme. With this amount, Lenzing has completed Earth Day Network’s target of raising $150,000 for Earth Day 2017.

"We are very grateful for Lenzing Group's generous donation," said Earth Day Network president Kathleen Rogers. "With the help of partners such as Lenzing, we are not just planting trees, we are also helping build sustainable communities in areas of the world most in need of reforestation."

The new sustainability strategy 'Naturally Positive' of the Lenzing Group is the result of the new Group strategy, sCore TEN adopted in the autumn of 2015. "The concept of sustainability is an integral feature of our Group strategy. This is because Lenzing is in the unique position to be able to operate a truly circular business model. We produce functional, aesthetic and emotional products by utilizing the raw material wood from CO2 and sunlight," said Stefan Doboczky, chief executive officer of the Lenzing Group. "At the end of their useful lives, our fibres are biodegradable and thus once again serve as the basis for new plant growth."

This approach is complemented by close cooperation with the value chain in order to jointly develop and implement systemic solutions. "That is why we closely work together with multi-stakeholder initiatives and actively support a range of NGOs devoted to propagating sustainability principles," said Robert van de Kerkhof, chief commercial officer of the Lenzing Group. "With this in mind, we are pursuing a policy oriented towards the long term which features transparency and mutual trust with all our stakeholders."

This model of the circular economy pervades the entire Lenzing sustainability strategy. It is based on the three 'P' cornerstones, People – Planet – Profit. Crucial operational components include the sustainable procurement of wood and a responsible handling of water. The raw material wood is fully converted into valuable industrial raw materials and bioenergy at the biorefineries of the Lenzing Group. Largely closed chemical cycles ensure the environmentally compatible production of Lenzing fibres. (RR)

Fibre2Fashion News Desk – India

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