Home / Knowledge / News / Textiles / Lenzing presents new sustainability strategy on Earth Day
Lenzing presents new sustainability strategy on Earth Day
22
Apr '17
On World Earth Day, Lenzing AG, globally leading producer of wood-based cellulose fibres, has showcased its new sustainability strategy. Lenzing has also donated $27,000 to the canopy project, Earth Day Network, for its ongoing tree planting programme. With this amount, Lenzing has completed Earth Day Network’s target of raising $150,000 for Earth Day 2017.

"We are very grateful for Lenzing Group's generous donation," said Earth Day Network president Kathleen Rogers. "With the help of partners such as Lenzing, we are not just planting trees, we are also helping build sustainable communities in areas of the world most in need of reforestation."

The new sustainability strategy 'Naturally Positive' of the Lenzing Group is the result of the new Group strategy, sCore TEN adopted in the autumn of 2015. "The concept of sustainability is an integral feature of our Group strategy. This is because Lenzing is in the unique position to be able to operate a truly circular business model. We produce functional, aesthetic and emotional products by utilizing the raw material wood from CO2 and sunlight," said Stefan Doboczky, chief executive officer of the Lenzing Group. "At the end of their useful lives, our fibres are biodegradable and thus once again serve as the basis for new plant growth."

This approach is complemented by close cooperation with the value chain in order to jointly develop and implement systemic solutions. "That is why we closely work together with multi-stakeholder initiatives and actively support a range of NGOs devoted to propagating sustainability principles," said Robert van de Kerkhof, chief commercial officer of the Lenzing Group. "With this in mind, we are pursuing a policy oriented towards the long term which features transparency and mutual trust with all our stakeholders."

This model of the circular economy pervades the entire Lenzing sustainability strategy. It is based on the three 'P' cornerstones, People – Planet – Profit. Crucial operational components include the sustainable procurement of wood and a responsible handling of water. The raw material wood is fully converted into valuable industrial raw materials and bioenergy at the biorefineries of the Lenzing Group. Largely closed chemical cycles ensure the environmentally compatible production of Lenzing fibres. (RR)

Fibre2Fashion News Desk – India


Interviews View All

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Paolo Crespi,

Paolo Crespi

Japan's Epson, a leader in digital textile printing, Italy's For.Tex, a...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search