Home / Knowledge / News / Textiles / Lenzing unleashes new eco-friendly fibre
Lenzing unleashes new eco-friendly fibre
26
May '17
Leading fibre manufacturer Lenzing will soon be launching an eco-friendly viscose fibre called EcoVero.

By Subir Ghosh

There's a new eco-friendly fibre on the anvil—Austrian speciality fibre-maker Lenzing will soon be launching EcoVero, a viscose with the lowest environmental impact in the industry. This, Lenzing believes, will set a new industry-wide benchmark in the sustainability of viscose fibres.

According to Robert van de Kerkhof, chief commercial officer and a board member at Lenzing, the new viscose fibre would be based on three pillars: use of sustainable wood resources, an ecological production process and a 100 per cent supply chain transparency. The announcement about Lenzing's new innovation was made at the just-concluded Planet Textiles 2017 in Bengaluru. The EcoVero fibre would be available sometime in September.

Speaking about the backdrop to the new viscose innovation, Amit Gautam, vice-president for global business management textiles, said, "People tend to think of viscose as one market in itself. Our starting hypothesis is this: viscose constitutes multiple markets at the same time. If you look at the sustainability value pyramid, at the very top you have the greenest and cleanest viscose that one can make. At the very bottom you have parts of China where plants are being shut down even as we speak. Even the Chinese government are telling them that you are too polluting. It is to that extent that there is a challenge that includes waste water that is led into the rivers, sulphur emissions, how the wood is being sourced, etc.

"With EcoVero we are trying to claim a space in the top of the pyramid with a fibre that we are saying is the cleanest that you will get on the planet. Our wood is certified by the Programme for the Endorsement of Forest Certification (PEFC) and the Forest Stewardship Council (FSC). But most of the industry stops there. Something that is as important is the conversion of wood into fibre. The production process is energy-intensive, chemicals intensive, water-intensive."

Gautam continued, "Moreover, there is an Eco EU Label certification, which is a difficult standard to achieve. EcoVero has 50 per cent lower emissions and water impact than any viscose that you can find in the market. The Eco EU Label is only awarded to products which have a significantly lower net environmental impact than comparable products in the market."

The third factor is transparency and traceability, he said, "because if you don't do that, the first two steps are meaningless. We have now made a change in the manufacturing process. For the first time in the cellulosic industry, at the garment stage we can identify whether the certification has been done. We can test and tell a brand that it is EcoVero viscose and not any Chinese viscose. That's an assurance for brands/retailers."  Lenzing is also offering a range of marketing services around EcoVero.

On Indian prospects, S Jayaraman, regional commercial director for Asia-Pacific and South Asia, said, "With sustainability issues catching up and consumers into responsible shopping behaviour, there is a good scope for EcoVero to pick up. Later this year, we will bring this product from Austria to the Indian market. In the coming years, we will roll out in a bigger way."

Providing a backdrop to this new innovation, the company announced, "The environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textile industry. Textile consumption is expected to double by 2025, and the industry is anxiously looking for more sustainable solutions with minimal eco-footprint. Achieving low environmental impact requires developing eco-friendly raw materials and a sustainable manufacturing process." The new fibre is the latest in a range of fibre innovations from Lenzing. The company already offers the Tencel, Modal and Refibra fibres.

Meanwhile, late on Wednesday, environmental not-for-profit Canopy and the Rainforest Alliance released the first independent verification audit results of Lenzing’s wood sourcing. The audit uses a risk-based approach and requires verifiable evidence that wood and pulp used by Lenzing for the production of fabric and fibres, such as Lenzing Viscose, Lenzing Modal, Tencel and Refibra, fulfill a robust verification framework and audit process that was developed by Canopy in partnership with the auditors Rainforest Alliance. Since its launch in 2013, the CanopyStyle initiative is recognised as the fastest moving environmental issue within the apparel industry.

The key findings of Lenzing’s audit included: the current Lenzing fibres supply chains are confirmed as low risk for sourcing from ancient and endangered forests or other controversial sources, excluding small volumes of trial material; a comprehensive understanding of their supply chain structure and the geography of all dissolving wood pulp manufacturers; a strong commitment to the company policy to avoid sourcing from ancient and endangered forests.

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Jens Mahnke from Pexels

Textiles | On 22nd Oct 2018

India levies anti-dumping duty on flax yarn from China

The ministry of finance, Government of India, has imposed definitive...

US polyester yarn makers allege dumping from China, India

Textiles | On 22nd Oct 2018

US polyester yarn makers allege dumping from China, India

Two major US synthetic yarn producers—Unifi Manufacturing, Inc...

Courtesy: Donear

Textiles | On 22nd Oct 2018

Aspiring middle class shaping menswear fabric trend

The key trends shaping menswear fabric include a new middle class and ...

Interviews View All

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search