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Lenzing unveils new brand identity at Mumbai event
09
Apr '18
Courtesy: Lenzing
Courtesy: Lenzing
Starting with the New Year, Lenzing has been charting a bold new course to embark on an exciting new journey on branding. Tencel is being redefined as the textile brand for all apparel and home applications in the Lenzing portfolio. Lenzing unveiled its new brand identity at Tecoya Fiber and Yarn, an event held in Mumbai from April 5-7, 2018.

Tencel is recognised among consumers in key regions that Lenzing operates in. As Lenzing steps into the future, products under the Tencel brand architecture, featuring eco-friendly, sensual and versatile qualities, will underline its core principles of trust, transparency, reliability and affability.

Meanwhile, Lenzing is planning to increase Tencel production capacity by 2019 at its plants in Thailand and the US.

Under the new brand strategy, Tencel Modal and Tencel Lyocell fibres will be key ingredients in the Tencel branded product portfolio. Derived from certified and controlled wood sources, both Tencel Modal and Tencel Lyocell standard fibres are produced via responsible production processes and are compostable and biodegradable under industrial, home, soil and marine conditions.

Enabled by industry innovations, including Refibra technology, Eco Soft technology, Eco filament technology and Micro technology, textiles produced under the Tencel brand match high standards of sustainability and offer natural comfort to meet evolving consumer demand. Hence, Tencel fibres are found in the collections of many leading designers and renowned retailers.

Known for their natural comfort, Tencel Lyocell fibres are versatile and can be combined with a wide range of textile fibres such as cotton, polyester, acrylic, wool, and silk to enhance the aesthetics and functionality of fabrics. Unique physical properties of Tencel Lyocell fibres lead to their great strength, efficient moisture absorption and gentleness to skin.

Tencel Modal fibres are known for being exquisitely soft and pleasant to the skin. Exhibiting high flexibility, Tencel Modal fibres enhance textiles with a naturally soft quality. Offering endless design possibilities, Tencel Modal fibres can be blended with other fibres and processed using conventional machinery, significantly improving the softness and comfort of fabrics.

Tencel branded fibres can offer a range of features including botanic origin, sustainable production, gentleness of skin, long-lasting softness, silky smoothness, enhanced breathability, colour retention and biodegradability. (RKS)

Fibre2Fashion News Desk – India


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