Home / Knowledge / News / Textiles / Lenzing unveils new brand identity at Mumbai event
Lenzing unveils new brand identity at Mumbai event
09
Apr '18
Courtesy: Lenzing
Courtesy: Lenzing
Starting with the New Year, Lenzing has been charting a bold new course to embark on an exciting new journey on branding. Tencel is being redefined as the textile brand for all apparel and home applications in the Lenzing portfolio. Lenzing unveiled its new brand identity at Tecoya Fiber and Yarn, an event held in Mumbai from April 5-7, 2018.

Tencel is recognised among consumers in key regions that Lenzing operates in. As Lenzing steps into the future, products under the Tencel brand architecture, featuring eco-friendly, sensual and versatile qualities, will underline its core principles of trust, transparency, reliability and affability.

Meanwhile, Lenzing is planning to increase Tencel production capacity by 2019 at its plants in Thailand and the US.

Under the new brand strategy, Tencel Modal and Tencel Lyocell fibres will be key ingredients in the Tencel branded product portfolio. Derived from certified and controlled wood sources, both Tencel Modal and Tencel Lyocell standard fibres are produced via responsible production processes and are compostable and biodegradable under industrial, home, soil and marine conditions.

Enabled by industry innovations, including Refibra technology, Eco Soft technology, Eco filament technology and Micro technology, textiles produced under the Tencel brand match high standards of sustainability and offer natural comfort to meet evolving consumer demand. Hence, Tencel fibres are found in the collections of many leading designers and renowned retailers.

Known for their natural comfort, Tencel Lyocell fibres are versatile and can be combined with a wide range of textile fibres such as cotton, polyester, acrylic, wool, and silk to enhance the aesthetics and functionality of fabrics. Unique physical properties of Tencel Lyocell fibres lead to their great strength, efficient moisture absorption and gentleness to skin.

Tencel Modal fibres are known for being exquisitely soft and pleasant to the skin. Exhibiting high flexibility, Tencel Modal fibres enhance textiles with a naturally soft quality. Offering endless design possibilities, Tencel Modal fibres can be blended with other fibres and processed using conventional machinery, significantly improving the softness and comfort of fabrics.

Tencel branded fibres can offer a range of features including botanic origin, sustainable production, gentleness of skin, long-lasting softness, silky smoothness, enhanced breathability, colour retention and biodegradability. (RKS)

Fibre2Fashion News Desk – India


Must ReadView All

Respresentatives of over 30 Chinese companies in a meeting with officials of Kazakh Invest National Company; Courtesy: primeminister.kz

Textiles | On 17th Aug 2018

Kazakh-China cooperation in textiles explored in Astana

China and Kazakhstan have immense potential to cooperate in textiles...

Courtesy: Pexels

Textiles | On 17th Aug 2018

AWEX EMI closes at highest ever level of 2116ac clean/kg

The Australian Wool Exchange (AWEX) Eastern Market Indicator (EMI)...

Courtesy: VF Corporation

Apparel/Garments | On 17th Aug 2018

VF Corporation shifting global headquarters to Denver

VF Corporation, one of the largest apparel, footwear and accessories...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search