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Loftex launches CertainT recycled bath towels in market

04
Apr '19
Pic: Applied DNA
Pic: Applied DNA
Loftex, a manufacturer of high-quality towels, has released bath towels which include recycled PET (rPET) source-verified by the CertainT platform, in the US retail market. The CertainT tagging and tracing platform is provided by Applied DNA, a provider of molecular technologies for supply chain security, anti-counterfeiting, and anti-theft technology.

Loftex introduced the eco-friendly towel, partially comprised of rPET materials as part of their commitment to sustainability both in their factory and their product. What started with e-commerce venues, now will hit retail floors across the country in the second calendar quarter of 2019. Loftex markets and sells bath and beach towels with CertainT source verification for rPET through an exclusive licensing agreement with Applied DNA. Additional products utilising CertainT source-verification for rPET will continue to be introduced in towels and other home products this year, the company said in a press release.

The Loftex cotton-polyester blend terry towels feature polyester derived from 100 per cent post-consumer recycled polyester. The recycled polyester is known as rPET (polyethylene terephthalate). The recycled polyester fibres are blended with cotton so the towel has the best of both fibres. The blend provides superior absorbency, dries quickly in the dryer and on the towel rod, is resistant to odour and mildew, and stays soft wash after wash. By using Applied DNA’s CertainT platform, the recycled nature of the rPET component of the towel can be verified by detecting an indelible molecular tag, thus ensuring rPET authenticity and origin in the finished product.

“Loftex consistently strives to find better, more efficient and more intelligent ways to do things. Our new towels embody this mission, and the use of Applied DNA’s CertainT platform reinforces our commitment to use the most technologically advanced methods to ensure our products are true to their sustainable claims,” Charles Gaenslen, CEO of Loftex said.

“We are committed to differentiating leading companies, like Loftex, by giving their customers a premier authentication system reinforced by CertainT,” James A. Hayward, CEO of Applied DNA said. (GK)

Fibre2Fashion News Desk – India


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