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LYCRA to showcase collaborative innovations at Kinpings24

22
Jun '20
Pic: The Lycra Company
Pic: The Lycra Company
The LYCRA Company, a US-based global leader in developing innovative fibre and technology solutions for the apparel industry, has announced that the company will participate in the Kingpins24 digital event for the Fall 21 Denim season, taking place from June 23-24, 2020. The company will showcase collaborations with denim brands and retailers.
 
Also the company will show its innovative stretch denim solutions and sustainability initiatives during the second Kingpins online trade show held during the coronavirus pandemic.
 
In a session titled “Resetting for Growth with The LYCRA Company,” Julien Born, president of apparel, will speak with journalist Alison Nieder about the company’s response to Covid-19 and how sustainability, innovation and collaboration continue to fuel its future. Rita Ratskoff, senior strategic account manager, North America, The LYCRA Company, will join Mark Ix, director of North America marketing for Advance Denim, for a conversation titled, “Collaboration is Key to Business Success.” Ratskoff and Ix will discuss the benefits of partnership and how innovations like LYCRA dualFX have helped drive Advance Denim’s growth.
 
Additionally, video content on The LYCRA Company’s Planet Agenda sustainability platform and current denim innovations will be available for on-demand viewing during the Kingpins show and until July 7.
 
“We want to again thank Kingpins for creatively pivoting during these challenging times and giving us all the opportunity to come together as a denim community and engage on these important topics,” Born said in a press release. 
 
We look forward to reiterating our commitment to collaborating with valued customers to develop best-in-class innovations that meet demand for comfort and performance – while minimising our environmental footprint.”
 
The LYCRA Company will use the Kingpins event to promote its eco-made family of fibres featuring pre- and post-consumer recycled content that offer the same high-quality performance as their original offerings. LYCRA EcoMade fibre and ecomade versions of LYCRA T400, Coolmax and Thermolite fibres all are GRS (global recycled standard) certified.

Fibre2Fashion News Desk (JL)


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