Home / Knowledge / News / Textiles / Mall.Global set to improvise online shopping
Mall.Global set to improvise online shopping
03
Jul '18
Courtesy: Mall.Global
Courtesy: Mall.Global
Mall.Global, the $500 million venture of a Dubai-based tech firm is set to give e-commerce a facelift by incorporating immersive technologies and operational practices. Mall.Global is the true definition of a digital mall, where brands can do more than just sell products, recreating the retail experience to deliver the bridge between offline and online.

The platform will offer a personalised experience to each user within a virtual world and employ innovative integrations and technologies to enhance the customer's experience with brand immersion, virtual reality, on-ground AR cues, micro-influencer reviews, AI and machine learning, cross-platform loyalty and multi cryptocurrency acceptance; to offer what the developer refers to as a true hybrid experience.

It is due to go live by 2020 with over 2,500 brand stores and sequential launches across the GCC, India, North Africa, Europe, CIS and China. Mall.Global will undergo testing with live customer sets early next year.

Emerging markets are home to 90 per cent of the world's millennials, with an annual income expected to surpass 4 trillion dollars by 2030, Mall.Global's true hybrid experience is designed to match the lifestyle of these digital natives.

"Some of the best innovations of our time have come as a result of need. The need, in this case, was to attain a higher level of value and convenience, maintain all aspects of online shopping that consumers are used to and retain the essence of brand personas as in traditional retail. The platform is designed to address the most common wishes of customers with features like 'Try & Buy' where shoppers have the option of receiving certain products like apparel and footwear in a size above and below their chosen order to ensure 100 per cent satisfaction in every sense of the word. We often hear that e-commerce is the future of all retail; I say it is its present, at best. The future is a place where customers don't just browse and buy products but actually experience the brand before they do so, and Mall.Global will offer just that," CEO of Mall.Global, Sofya Shamuzova said.

Mall.Global will enable brands to deliver their personality and communicate their campaigns in an online environment as well as they do them in traditional retail. Every brand on the platform will have its own VR Store Design Toolkit that will enable them to design, create and constantly update their online stores in sync with their campaigns, collections and seasons.

"Add to it the fact that Mall.Global will back all its products for originality and our genuine guaranteed and global brand promise begins to make more sense," she added. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Sales tax reduced for Pak textile, leather sectors

Textiles | On 20th Nov 2018

Sales tax reduced for Pak textile, leather sectors

Pakistan’s Federal Board of Revenue (FBR) recently issued procedure...

US may include RMG in revised duty free Nepali items list

Apparel/Garments | On 20th Nov 2018

US may include RMG in revised duty free Nepali items list

The United States is interested to revise the list of Nepali products ...

Courtesy: Microsoft

Information Technology | On 20th Nov 2018

Gap partners with Microsoft for digital transformation

Gap has established a strategic partnership with Microsoft to drive...

Interviews View All

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search