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Maroc in Mode 2019 to host more than 120 exhibitors

Oct '19
Pic: Maroc in Mode
Pic: Maroc in Mode
The upcoming Maroc in Mode - Maroc Sourcing from October17-18 in Marrakech, will offer international buyers and retailers an overview of Moroccan textile and clothing industry performance from fast fashion to sustainable production. More than 120 exhibitors from segments fast fashion, denim, knit, tailoring, lingerie, corporate fashion, will be present.

The Moroccan clothing and textile association (AMITH) recorded a positive result of exports of textiles and clothing last year. It has risen from $3.6 billion in 2017 to $3.7 billion in 2018. Apparel exports increased 2.5 per cent, knitwear 4.5 per cent and shoes 0.9 per cent. Also for 2019 a continuation of this positive development is expected.

The promotion of the textile industry, the country's most important industry, is of strategic importance for the industrial development of Morocco. It accounts for 15 per cent of the GDP and for 25 per cent of nationwide exports.

The advantages of producing in Morocco are: a) the political and social stability of the country b) its many years of experience in the production of fast fashion c) its advantageous geographical location as a link between three continents d) short delivery times and fast delivery with short-term delivery dates e) an excellent price / performance ratio f) the GOTS and BSCI certification of many manufacturers.

The production of fast fashion pushes the expansion. At the top are exports to Spain and France. Exports to Northern Europe, especially Germany and Scandinavia, are to be increased significantly. Morocco scores particularly well with short lead times of 5-7 weeks, which makes the country especially attractive for high-fashion items, which depend on short cycles and flexible capacities.

As part of the 'Plan Textile 25', a government strategic plan, the 'Fast Fashion Eco Responsible' project forms a new area in the context of fast fashion production, which is amongst others supported by the Swiss Global Textiles and Clothing Programs (GTEX) programme. Here, 25 small and medium-sized companies receive direct financial support for the development and expansion of ecologically responsible fast-fashion production.

Moroccan apparel companies Apparel Mills, Hallotex, Blue Fingers, New Wash, Sinmatex, etc are top players specialised in sustainability. With a focus on womenswear they mainly produce knits, t-shirts, dresses, blouses, skirts, pants, etc and are both GOTS and BSCI certified.

The importance of sustainability is also reflected in the conference programme of Maroc in Mode - Maroc Sourcing. Relevant topics such as certification, sustainability, water use, etc are discussed and explained by industry insiders.

To promote sustainable production, AMITH works closely with various institutions such as GTEX, ITC, United Nations Industrial Development Organization (UNIDO), and others. At the fair, they present themselves with a large joint booth. Morocco will be promoted by GTEX with the aim of boosting competitiveness in the textile and clothing sector, in the framework of long term, inclusive and sustainable growth, as well as responsible consumption and production.

The Moroccan Denim Cluster will also present again. Companies participating in it will be the Tangier based producer Hallotex and Crossing from Casablanca. The Denim Cluster promotes innovation in the Moroccan denim industry and targets new projects around sustainable design, ecological processing, recycling and all new ideas for sustainable development. This year, the cluster was also represented at the Denim by Premiere Vision in Milan, where particularly sustainable collections from Lavasser and Active Line were positively received.

Based on the promoted ecosystems in the professional and comprehensive development strategy for the Moroccan textile industry, Maroc in Mode - Maroc Sourcing is organised into different exhibition segments.

The ecosystem Denim shows the latest trends and production possibilities around the blue fabric with producers from Morocco and the Mediterranean.

With over 40 exhibitors, Fast Fashion represents the largest exhibition area. Among the exhibitors will be advanced Distribution Services, Apparel Mills, Confetex Albo, Elite Sportswear, Filmod, New Line, Textile Harmony, Two One Clothing, Vita Couture, Yara Confection, etc.

The Maille/Knit area will present Bonneterie de l'atlas, Modatric, Sinmatex, Stradyconf, etc. In the tailoring segment, specialists will present themselves like Alize group, Sefita, etc. Services will be offered by AMDI, Casa Mody Academy, CTTH, Esith, OFPPT, Oeti, etc. The Moroccan Technical Textile Cluster C2TM will exhibit in the EPI / sportswear & leisure segment. The aim of the cluster will be to position the Moroccan companies in the technical textile sector and the anticipation of new innovative collaborations in this field.

From Tangier a group of manufacturers specialsing in CMT will present themselves. Exhibitors of yarn, fabric and accessories will come from Turkey, Morocco, Pakistan and Portugal.

International exhibitors e.g Hilartus Jorda, Joao & Feliciano, Joao Antonio Lima Malhas, Teamstone from Portugal, Semstone from Tunisia, will be present at the show. Kilim Denim from Turkey, who recently launched their Cactus project, a new dyeing method for denim, will also be present. The new dyeing technique improves the washing process and thereby reduces the water consumption for a normal indigo dyeing process from 117.6 tons of water to only 8.4 tons.

France, historically long-standing partner of the Moroccan textile and apparel industry, will be in the spotlight this year as the country of honour. In the framework of the trade show, the Institut Français de la Mode (IFM) and AMITH will sign various partnership agreements.

The trade show programme will be complemented by B2B meetings, the 'Espace Création' – a trend area looking at selected themes of next year's collections, conferences and panels on sectoral and current topics such as efficiency, sustainability, eco friendly fashion, improvement of the end product offering, financing and banks.

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