Messe Frankfurt & Inexmoda launch Heimtextil Colombia this April

During the 50th anniversary of the Frankfurt edition in January 2020, it was announced that Messe Frankfurt and Inexmoda will launch Heimtextil Colombia, a new trade show for the Americas that will take place in the city of Medellin, Colombia, South America.

Messe Frankfurt, the world’s largest trade fair, congress and event organiser has licensed the Heimtextil brand to Inexmoda, a private non-profit institute based in Colombia (South America) and owner of the most important textile and fashion trade shows in Latin America: Colombiatex of the Americas and Colombiamoda, Colombia´s Fashion Week.

Heimtextil is the industry’s most important global event for interior textiles, interior design and interior trends, and the biggest international trade fair for home and contract textiles held in Frankfurt, Germany. With its new products and trends, it kicks off the upcoming season and gives important impulses to both exhibiting companies as professional visitors and decision makers from all over the world. The event has specially focused on contract textiles, which are increasingly attractive to an extremely interested audience of architects, interior designers, object planners and hospitality experts that are constantly demanding textiles with functional practices in the world. Therefore, Messe Frankfurt has created a network of trade fairs in different countries of the world in response to the rising market opportunities in countries such as Russia (Heimtextil Russia), Shanghai (Intertextile Shanghai), New York (Home and Textile Sourcing) and Tokyo (Interior Lifestyle Tokyo).

Heimtextil Colombia is intended to cover the Americas which represent a high potential in the world market. Messe Frankfurt and Inexmoda are targeting Colombia as a business platform for the home, furnishings, hospitality business, and further textile related products that will gather both top of the line exhibitors, and professional buyers from the region. The development of tourism and mobility in the Americas has driven a surprising increase in the demand of hospitality services and boosted construction rates, which creates new opportunities for companies and professional buyers in these categories, who will be able to meet at Heimtextil Colombia.

The show is expected to receive 110 exhibitors from countries such as Portugal, Spain, Colombia, Italy, Turkey, India and France, and it will host visitors from the Americas, especially from those countries with the highest market potential: the US, Brazil, Mexico, Peru, and Colombia amongst others.

Fibre2Fashion News Desk (RKS)