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Messe Frankfurt supports FCG's mentoring programme

25
Nov '18

Courtesy: Messe Frankfurt

Messe Frankfurt is supporting the Fashion Council Germany’s mentoring programme to promote up-and-coming talent and fashion labels that focus on sustainability and are resident in Germany. The programme is being unveiled in partnership with Neonyt, the global hub for fashion, sustainability and innovation by Messe Frankfurt, Bikini Berlin and Showroom.de.

Following the successful collaboration with the Fashion Council Germany on the first edition a year ago, Messe Frankfurt is now supporting the upcoming edition of the programme. Applications for the development programme are now being accepted by the FCG. The closing date for applications is December 3, 2018.

“Sustainability has become one of the central themes at the over 50 textile events we hold worldwide,” says Olaf Schmidt, vice president Textiles and Textile Technologies at Messe Frankfurt. “From production, processing and materials to fashion. This is particularly applicable at Neonyt, the global hub for fashion, sustainability and innovation, which we host during Berlin Fashion Week. Together with the players in the industry, we want to change fashion. Fresh ideas and the progressive approaches of young designers are a firm part of this. We are therefore pleased to continue our fantastic collaboration with the Fashion Council Germany and look forward to continuing to help facilitate the mentoring programme.”

Mandie Bienek, member of the board of the FCG, says: “It is a particular honour for the council to advise and promote Germany's creative talent and at the same time strengthen Germany's position as a fashion location for the future. Thanks to our members in the field of media, sales, retail and industry, we can use tailored support programmes to smooth the way to a successful future for new talent. A future in which sustainability will no doubt dominate the everyday workings of the fashion industry.”

Interested designers and labels can apply now and until December 31. In January 2019, the ten finalists will present their brands and concepts to a judging panel made up of high-calibre representatives from the industry. These representatives will choose three winners who will then participate in a comprehensive coaching programme run by the Fashion Council Germany. The programme includes workshops on the themes of sourcing, distribution, marketing and business as well as acting as an intermediary to establish contact to relevant market participants. In the final phase, the designers, supported by specialist coaches, will actively implement what they have learnt and present their results. The aim of the FCG German Sustain Concept is to establish the three winners successfully on the market over the long term. (SV)

Fibre2Fashion News Desk – India

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