“With a multifaceted and interdisciplinary line-up of side events and selected showcases, Neonyt, as a real hub for retailers, is once again encouraging people to take action for more sustainability in fashion,” said Olaf Schmidt, vice president of textiles and textile technologies at Messe Frankfurt. “Neonyt sees sustainability not just as a mere fashion trend, but as a complete innovation process for the entire industry.”
For three days, Berlin Fashion Week visitors can also look forward to discovering sustainable streetwear and casualwear, high fashion and accessories such as shoes, bags, jewellery and home textiles in hangar 4 and hall x.
This will include a number of new exhibitors such as leading industry brands Armedangels, Blutsgeschwister, Dawn Denim, Knowledge Cotton Apparel, Kuyichi, Melvin& Hamilton and Wolfskin Tech Lab, as well as exciting new discoveries including Fisherman Out of Ireland, Funktion Schnitt, Got Bag, Leit & Held, Lemon Jelly, Moya Kala, Phyne, Sam Lang and Stolbjerg Copenhagen.
Numerous previous exhibitors have also made the move with Neonyt to Tempelhof including Bleed, Ecoalf, Erdbär, Jan’N June, Kavat, Lanius, Lovjoi, LangerChen, Melawear, Mud Jeans, Nae Vegan Shoes, NAT-2, Recolution, Rhumaa, Skfk and Wunderwerk.
Due to the high demand from exhibitors, Neonyt will be occupying an additional temporary lightweight hall – hall X – next to hangar 4. This will house around 40 of the exhibiting brands, including Aeshaane, Arys, Blaumann Jeanshosen, Blue Valley, Ca’Shott Copenhagen, Genesis Footwear, McConnell, Organic Basics, pinqponq, Story of Mine, Vintage for a Cause and Widda Berlin. And with a retail space, Stuttgart shopping mall Das Gerber will also be showing how sustainable fashion can be integrated into product assortments in stores.
The range of brands on show at Neonyt will be international. With brands including Kuyichi, Elements of Freedom and Rhumaa, this time the Netherlands will be more strongly represented than at the last edition. And exciting brands from France, Peru, Portugal and Spain will also be showcased in large collective presentations.
At Neonyt, premium Swiss underwear label Calida will be debuting its cradle-to-cradle capsule collection – ‘We want a better world’ in collaboration with avant-gardist luxury fashion brand Viktor & Rolf. And with the launch of its exclusive Green Carpet Collection on January 14, premium Cologne-based label Lanius will be showing that sustainable fashion can also attract all the right attention on the red carpet. Together with Daniel Elkayam and Berlin Curry, NAT-2, renowned for its unique high-end sneakers, will be presenting models made from algae and red pepper as part of their SEAmpathy project.
Backpack and bag manufacturer Pinqponq will be using Neonyt to launch its most responsible products, including items made from recycled PET and PFC-free functional fabrics and, along with Armedangels, also providing the hosts and hostesses of Neonyt with sustainable bags. A forward-looking presentation on microplastics will be given by Guppyfriend, the manufacturer of a laundry bag that filters out the tiniest microfibers released from textiles during washing. And in keeping with Neonyt’s overarching theme of ‘Air’, Wunderwerk will be explaining how they bleach their jeans in a resource-efficient way with oxygen, barely using lasers and carrying out certain production steps by hand.
Neonyt will once again be setting an overarching theme for Berlin Fashion Week – ‘Air’ – that will massively reach and influence the mainstream in 2020. On the Fashionsustain stage and in the Forum, around 50 keynote speeches, panel discussions and masterclasses will offer a cross-section of consistently future-minded fashion players. The list includes: Armedangels, Asket, Brigitte Be Green, Cleandye, circular.fashion, Fashion Revolution, Fridays for Future, Fung Group, H&M, Isko, Katag AG, Lenzing, Nudie Jeans, SAC, Timberland, The Sustainable Angel, the United Nations Office for Partnerships, YKK and Zalando, as well as partners like ClimatePartner, Fashion Council Germany, hessnatur, re:publica, Schuhkurier & Step, Textile Exchange and Textilwirtschaft.
The conference line-up will be complemented by the Neonyt showcases on the gallery level of the main hall, including the United Nations Office for Partnerships, Interloom, Isko Denim, Staiy, Lectra, Manaomea, Renewcell AB and VDMA Textile Care, Fabric and Leather Technologies. Visitors will also be able to talk to representatives from certification bodies including Der Grüne Knopf, Fairtrade, GOTS and Blauer Engel. A line-up of talks tailored specifically to influencers will be offered in the Prepeek area, where the vegan tattoo studio Herr Fuchs & Frau Bär and the Nudie Repair Shop also await.
‘Back to nature – high-street fashion meets outdoor’: the Neonyt Fashion Show will present high-street fashion mixed with outdoor and performance brands in futuristic looks. On January 14, the official runway of MBFW at Kraftwerk will provide the venue for the hotly discussed Editorial Show. The multi-label looks compiled from over 80 sustainable designer collections have been created by renowned stylist Claudia Hofmann once again, resulting in trendsetting styling with minimum negative impact. The partners of the Neonyt Fashion Show are Authentic Beauty Concept, Dr. Hauschka and Hessnatur.
Fibre2Fashion News Desk (PC)