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Networking, innovation were highlights at Avantex Paris
Mar '18
Courtesy: Avantex Paris
Courtesy: Avantex Paris
Networking and innovation were the highlights at the Avantex Paris, a focal point for high-tech fashion businesses, held during February 11-14, 2018 in Paris. Various segments assembled weavers, service providers, technology and research centres, professional associations, start-up businesses, institutes of higher education and digital printing firms.

The Sunday opening was very well received by Avantex attendees, both exhibitors as well as visitors. It gave more time than usual to discuss ideas and placing orders.

Visitors to Avantex Paris are on the lookout for new discoveries. They are above all very cosmopolitan and, of course, include designers, fashion houses, ready-to-wear brands and fashion consultants, but also weavers or clothing manufacturers (adding to a fine internal synergy), industrialists, institutions, engineers, textile designers, forecasting agencies, researchers and teachers etc.

Exhibitors at the show were delighted with the quality and variety of visitors, in the view of Armine Ohanyan, a designer and winner of the Paris FashionTech Week, as she remarked after her catwalk show: “Avantex Paris provides me with good visibility; the professionals now know that my brand exists. I also really liked meeting with international visitors, who widen my reach considerably.”

This was confirmed by Julian Holtzman, the managing director of Torq Labs, the winner of the Avantex Fashion Pitch in September 2017: “I’ve been invited to present my project in the United States and at the very last minute on the final day, a large sportswear group offered me some extremely interesting opportunities.”

Networking has been one of the buzzwords at this session of Avantex Paris. There was a fast turnover of ideas and business cards among fabric suppliers, fashion designers, printing firms, universities, competitiveness clusters, research centres. A vibrancy which delighted Chloé Vanesse from the start-up firm of Induo: “Anything relating to new technologies meets with resounding success. Visitors were curious and wanted to learn how things work.”

Everyone experienced this sense of belonging to a big family whose common goal is to work on developing tomorrow’s fashion. The subject of environmental responsibility generates constant and intense interest, to judge by the growing attention shown by visitors. “Our technical and bio-based products met with the greatest success”, says Augustin Bideault, sales director for SOFILA, on the occasion of their first attendance at the show.

The European Centre for Innovative Textiles presented its programme for the upcycling of polo-shirts converted to cotton yarn in partnership with Décathlon. The lecture on “What is environmentally friendly clothing” was right on target at the Avantex Agora.

Innovation remained the key aspect of the show. Friedrich Weninger, the director of Dornbirn-GFC, the congress for textiles research that has been in partnership with Avantex Paris for the last two years, said this during the talk on “Avantex Paris and Dornbirn-GFC stimulating innovation”. The talk summarised the work they have undertaken together. Whether it is Induo’s water-repellent fabrics, breathable fabrics from the Korean firm of Bosung, the pleated prints from Cortex that cannot be copied, the creative merging of fashion and technical textiles from Techtera, research into smart flexible materials from the University of Cambridge, ultra-customised prints from MS Print at Avanprint or others - innovation is the key. (SV)

Fibre2Fashion News Desk – India

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