Home / Knowledge / News / Textiles / New Delhi plans to globally position khadi as Indian brand
New Delhi plans to globally position khadi as Indian brand
28
Jun '18
New Delhi plans to globally position khadi as Indian brand
India is planning a large-scale global exposure for khadi by positioning it as an Indian brand with exclusive promotion and ownership rights of the Khadi and Village Industries Commission (KVIC), along with a bigger footprint in Indian missions abroad and exhibitions, according to micro, small and medium enterprises (MSME) Secretary Arun Kumar Panda.

Commerce minister Suresh Prabhu convened a meeting with officials from various departments last week to chalk out an institutional strategy for the same and devise measures to boost exports of products made using the indigenous hand-spun fabric, according to a news agency report.

Secretaries from the commerce and industry, textiles and chemicals ministries and the Department of Industrial Policy and Promotion (DIPP) were present in the meeting coordinated by the Directorate General of Foreign Trade (DGFT).

The commerce ministry, which has established a trust called India Brand Equity Foundation (IBRF) to promote and create international awareness of the ‘Made in India’ label in markets overseas and to facilitate dissemination of knowledge of Indian products and services, has agreed to extend help, Panda said.

The MSME ministry is also mulling over formulating a detailed road map in this regard with assistance from the Indian Institute of Foreign Trade (IIFT) in New Delhi.

The move may prevent foreign companies trying to register khadi as a trademark. A German company Khadi Natureprodukte GbR had registered khadi as a trademark with Spain-based Office for Harmonization in the Internal Market, the nodal agency that looks after trademarks and design registration in the European Union.

A considerable jump in sales of khadi products — minimum 40-50 per cent — is anticipated this year, Panda added. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 14th Jun 2021

Pakistan govt proposes tax relief in budget to boost industrial growth

Pakistan's latest budget aims to reduce the input cost of many...

Pic: Shutterstock

Apparel/Garments | On 14th Jun 2021

Prime Content| Vietnam’s apparel exports expected to rise in 2021: TexPro

Apparel exports of Vietnam are expected to increase from $14.96...

Pic: Shutterstock

Textiles | On 14th Jun 2021

Huge scope to strengthen textile value chain in West Africa: report

With only 2 per cent of the raw cotton grown in West Africa processed ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search