Home / Knowledge / News / Textiles / B:Kind aspires to be complete womenswear brand

B:Kind aspires to be complete womenswear brand

09
Aug '11
B:Kind started off just as a topwear brand and that too, restricted to knitted and woven tops. However, this year, the brand has planned to expand its product categories and introduce various other items like skirts, jeggings, dresses and denims.

“This will help B:Kind become a complete womenswear brand”, says Ms Vidhi Shah, Creative Director, B:Kind Clothing, while speaking to fibre2fashion.

B:Kind is currently available in around 140 stores across India through the wholesale channel with the count gradually increasing day by day. The brand is also planning to mark its presence in large format stores like Shoppers' Stop, Central, etc. and then also plans to come up with EBOs.

The brand targets the woman between the age group of 22-40 years, with core target being 22-35 years.

To cater to the fast fashion segment, B:Kind, instead of just two seasons – summer and winter, will be working on four seasons i.e. summer, winter and two mid-seasons. Off the two mid-seasons, one will be the festive season and one between summer and winter; will be the pre-winter or the autumn collection.

According to Ms Shah, “This year we have started with more of back-knits, i.e. the sweater knits for the winter and we are also coming up with an entire new range and designs in wovens too. In the topwear category itself, we now have about 10-15 styles”.

“Then, we have also started our own denims and we will also have our activewear line which is slowly developing. And from this winter season, we are starting a new range altogether for the festive season which will have more of party collection for the months of November-December”.

Speaking about consumer trends, she explained, “India has not yet adapted much to the western trends in terms of garments. We deal in westernwear but we cannot come up with a complete international kind of western wear line because the audience is not yet ready for that, because we cater to the middle class category in the Tier I & II cities, in which, the women there are not open to the complete western wear look yet, so we are restricted on cuts and designs”.

Explaining their modus operandi, she informs, “So, what we do is - we design 25% of our collection which is totally style based. For summer we did color blocking stories or the color of the season. For winter we have done tribal prints because these are all the current trends which are running.

“The remaining collection is more of what the market wants because it is still difficult for us to sell the 25% of our collection which is based on high fashion. That is how we work in terms of trends”, she winded up by saying.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Oct 2020

Ascent to full recovery likely to be long, uncertain: IMF

The ascent to a full economic recovery will likely be long, uneven...

Pic: Shutterstock

Textiles | On 28th Oct 2020

Pak trade bodies demand duty-free cotton yarn export

Pakistan's value-added textile exporters have urged the government to ...

Pic: Shutterstock

Retail | On 28th Oct 2020

C&A avoids over 116,000 metric tons of GHG emissions

During 2019, C&A avoided more than 116,000 metric tons of greenhouse...

Interviews View All

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search