Turkish textile companies have witnessed a 20 percent rise in orders placed with them in recent period.
The weakening of Turkish lira has made Turkish textiles more attractive. Moreover, Turkey has also benefited by the ongoing debt crisis in Europe, which has made brands cautious of placing larger orders in Asian countries.
Experts estimate that 12 leading apparel brands that have offices in Turkey will place orders worth US$ 5 billion this year. This will include a US$ 1 billion order from Zara.
As European retailers prefer to place smaller size orders and look for flexible production, Turkish textile producers are finding themselves at an advantageous position compared to their Chinese counterparts.
Analysts say, the situation may prompt some of the earlier customers like Next and Hennes & Muritz to come back to Turkey and place their orders. These companies have not placed their orders with Turkish firms since 2009.
Fibre2fashion News Desk - India