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Peruvian event to be centre of Latin American fashion

Jan '12
Peru Moda, the biggest fashion event in the South American country of Peru, will become the centre of Latin American fashion this year, Jose Luis Silva, Minister of Foreign Trade and Tourism, has said.

The fifteenth edition of the event, scheduled to be held from April 26 to 28 in the Peruvian capital of Lima, is expected to surpass the revenue of US$ 80.2 million grossed in 2011, according to Peru's Export and Tourism Promotion Board (Promperu).

Around 350 exhibitors from Peru are likely to exhibit their products and designs at the event, which is likely to be visited by more than 1,400 buyers from foreign countries.

Promperu said that Peru Moda has been successful in the past due to efforts by Peruvian entrepreneurs to promote luxury fibres, such as pima and tanguis cotton, as well as alpaca and vicuña.

The event provides and excellent opportunity for overseas buyers to become aware about quality, prices, design, production capacity and product innovativeness of the Peruvian fashion industry.

Peru Moda is one of the largest fairs in Latin America showcasing apparel, accessories, footwear and jewelry. This year, it is expected to be visited by representatives of leading global brands, department stores, retail chain stores, wholesalers, designers and trading agents.

Fibre2fashion News Desk - India

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