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Pak's House of Lala unveils new fabric brand Kesa

27
Jan '12
The House of Lala has unveiled its latest summer fabric collection under its new brand Kesa.

The name 'Kesa' refers to the prayer robes of Japanese Buddhist monks, which are made with utmost precision incorporating aesthetic designs.

The brand Kesa combines the intricacies of Japanese heritage with the best fabric and embellishment.

The new collection is a blend of Oriental and Islamic art and offers designs in geometric and floral patterns in several colours adorned with embroideries, panels and embellishments.

Although Lala Textile started as a simple trading house in 1947, it ventured into the retail space with the Lala retail label in 1972.

The House of Lala offers summer, mid-summer and winter fabric ranges for women in Pakistan. The quality fabric is marketed under four labels – La Femme, Lala Classic, Kesa and Sana & Samia.

Available in all major cities of Pakistan, Lala's labels and collections are popular for their various designs, and price range that can be afforded by women from diverse economic sections.

Fibre2fashion News Desk - India


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