Berlin needs a real week of fashion, MD BREAD & butter
03 Feb '12
4 min read
Karl-Heinz Müller: "It is good and only natural if even more takes place in Berlin – in the end, success attracts. However, it is important that every format has its own theme, so that existing, successful events are not cannibalized. I am afraid that the buyer does not really know anymore where to find what. I have visited the Show & Order, founded by my former employee Verena Malta. She has done a very good job: great location, good brand portfolio, very beautiful presentation and a lot of love for detail. But: in my opinion, Berlin cannot be managed in three days. The events have to split up better, e.g. from Tuesday to Saturday, this would mean five days. Berlin needs a real week of fashion!"
PREVIEW SUMMER 2012
Corresponding to the strong development of the "Dressed up" fashion segment, the URBAN SUPERIOR area will be further extended for the upcoming event in summer 2012. Through the docking of pavilions to the exterior of the hangars, similar to the Denim Base, the area will be extended with stand space of ca. 3,000 – 4,000 sqm. Furthermore, BREAD & BUTTER will continue to expand the accessory area TREASURY, following its enormous initial success.
Karl-Heinz Müller: "In summer 2012, BREAD & BUTTER will take place from 4 - 6 July under the motto THE ROCK: the campaign is centered around the rock, symbol of stability and immovability, reflecting the strength of character and constancy of BREAD & BUTTER – tradeshow for selected brands."
20240830145952.gif)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
