Nordic retailers back at CPH Vision

13 Feb '12

3 min read

CPH Vision had 13.055 visitors from the 2nd to the 4th of February, which is a 5.4 % increase compared to February 2011.

CPH Vision presented an AW12 portfolio with more than 200 strong and design-driven brands as well as up-and-coming brands. Terminal-2 had 13.811 visitors and presented over 240 brands – an exclusive blend of Scandinavian and international urban and denim-wear. Visitors were mainly from key markets as Sweden, Norway, Germany and United Kingdom.

Exhibitors from CPH Vision and Terminal-2 report, that especially buyers from Sweden and Norway made their way to the fairs this season. This is also reflected in a 9% increase in Swedish retailers and a 4% increase in Norwegian buyers. As well as the increase in Nordic retailers, CPH Vision and Terminal-2 both had a noticeable and interesting high increase in visitors from Japan, Greenland, Iceland, Austria and Switzerland. Furthermore exhibitors have reported a positive high attendance of international press, great trade and new business.

Peter Fenger Selchau, CEO of CPH Vision & Terminal-2 states; “In these times we have to maintain a positive perspective. - Yes there is a lower traffic at the fairs compared to the “old days”, but we still experience short term increases. A great share of the international buyers attending the fairs represents high-end stores and chains as well as strong, independent retail stores. So even though the quantity is not at a satisfying level, based on previous experience, the quality of the visitors is high and orders are being signed. We all have to gather up in order to move forward. – A tendency we are realizing August 2012, in the merging of CPH Vision and Terminal-2.”

A green fair
CPH Vision and Terminal-2 were this season front runners in the launch of a greener fair with the introduction of QR codes. The fair visitors needed nothing more than their smartphone to enter the fair. This made entrance easy with less paper waste. Furthermore all exhibitors were giving the opportunity to scan visitors of their stand - to make sure important contacts didn't get lost in translation – this initiative was launched last season.

VISION
AW12 was the last season of CPH Vision in Oeksnehallen. From August 2012 the fair doors will open up to one united platform: “VISION”.

The venue will be an expanded version of the Terminal-2 venue Lokomotivværkstedet and we were excited to present the ideas and visions behind the future concept in a newspaper and a live exhibition on sites this season.

We look forward to accommodate the wishes of buyers and exhibitors and taking part in building a stronger fashion week in Copenhagen.

With excitement and optimism we look upon the forthcoming merge of the two fairs and to welcoming you all under one – extended and strong – roof.

CPH Vision & Terminal-2

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