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Première Vision a success for Newlife innovation

24
Feb '12
A year after its launch at Expofil, Filature Miroglio, maker of the Newlife fibre platform, presented “The NewlifeEco-Innovation Library“ at Première Vision, Paris, amidst great interest and turnout for Newlife and the innovative materials made with the unique 100% recycled premium fibre.

International partners present in the Newlife Eco-Innovation library included: E. Boselli, Frantissor Creation, Gruppo Cinque S.r.l., Gulbena, Ipeker, Lanificio Becagli, Lanificio Europa, LCT Charlieu, Pieffe Sport, Pontetorto, Sasitex Savoie Sinergie, Serates S.r.l., Tessitura Tessile Fiorentina, Tessitura Corti, Tessitura Oreste Mariani, Tessitura Virgilio Taiana S.p.A., Tessport S.p.A., Top Textil S.r.l.

“Showcasing our Newlife Eco-Innovation library at Première Vision was the culmination of Newlife's first year of successes and important milestones” says Dr. Stefano Cochis, Filature Miroglio CEO “Going forward Filature Miroglio will continue working expanding its network of partners and bringing innovation to trade and consumer fairs across the globe.”

Since its launch at Expofil in February 2011, Newlife's first year has been distinguished by a number of key achievements in the apparel industry, a testament to its versatility in different applications. Today, over 50 international textile partners have worked with the Newlife fibres across product categories and applications including, fashion, home textiles, sportswear, and work and protective garments.

In the fashion world, Newlife has been seen at the Golden Globes Awards in January 2011, when Giorgio Armani used it to create a stunning gown wore by Livia Firth, Creative Director of eco-age.com and founder of the Green Carpet Challenge. A few weeks later, during Paris Haute Couture, Giorgio Armani created another beautiful cocktail gown for her to wear during his presentation on January 24th.

Newlife has also been selected by the Liquigas – Cannondale Pro cycling team 2012 Target - a top five ranked team worldwide captained by Ivan Basso (Target: Giro d'Italia) and Vincenzo Nibali (Target : Tour de France) -for its pre and afterrace performance athlete Newlife sock range “RIATTIVA.”

In September 2011 Newlife presented its new campaign “Newlife the premium fibre with a sustainable identity” aimed at clearly informing consumer and businesses alike on the technical and sustainable performance of Newlife-made materials and streamling the brand's communication to better assist industry decision-makers in selecting innovative materials for their products.

Filature Miroglio


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