Australian Wool Innovation (AWI) will be developing a report tracing the history and heritage of Boorowa's wool.
The idea to develop the story of Boorowa's wool industry flashed during the visit of Mr. Feng Pan and Mr. Sheng Wang of China's Shandong Nanshan Fabric and Garment Company, which produces around six million suits annually.
The two employees of Shandong Nanshan toured Boorowa, the wool growing centre of New South Wales (NSW) to learn about wool's supply chain.
During their tour, the duo saw various stages of wool production, including how wool was sheared, skirted, prepared and classed up. They also saw how wool was pressed and branded.
Based on the report prepared by AWI, Shandong Nanshan would market its wool-based clothing items, said Jimmy Jackson, AWI's General Manager of product development and commercialization.
He said China is Australia's largest wool buyer, accounting for about 70 percent of the nation's wool exports.
Mr. Jackson said Chinese consumers are interested in knowing the craftsmanship involved in making apparel items, and added that AWI is preparing a report on Boorowa's long tradition of wool growing.
He added that representatives of AWI will visit Shandong Nanshan Fabric and Garment Company to develop the marketing plan further and finalize a date for launching the promotion.
Shandong Nanshan sells its apparel items in China's domestic market and also supplies to Western European and Japanese brands, he informed.
Fibre2fashion News Desk - India