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Barbie & TFI to select 25 designers for fashion challenge

12
Apr '12
In celebration of its 25th anniversary milestone, the Toronto Fashion Incubator (TFI) has partnered with the iconic Barbie to hand-select 25 top Canadian designers for a Barbie-inspired fashion challenge - and the chance to win $10,000. The 25 art-as-fashion pieces will be unveiled at TFI25, a gala fundraiser being held at the Royal Ontario Museum on May 3, 2012.

The one-of-a-kind Barbie-inspired gowns will be judged onsite at the event. The challenge includes a diverse array of 25 renowned and up-and-coming design talents, all members of the Toronto Fashion Incubator, including major labels VAWK, Arthur Mendonca, Farley Chatto, 2012 New Labels semi-finalist Jameson Kane and past TFI New Labels winners Mila Yudina (Finkelshtein), Sarah Nicol and Eugenia Leavitt.

"TFI's 25th is an incredibly exciting and important landmark for our organization and we are thrilled to be working with a longstanding, renowned brand like Barbie," says Susan Langdon, Executive Director, and Toronto Fashion Incubator.

"Celebrating and supporting Canadian fashion is something that our like-minded companies hold in high regard and enlisting these fantastic design talents as a part of the event will reinforce the significance of what the TFI stands for."

As Executive Director of the TFI for 18 years, Susan Langdon has inspired, mentored and supported hundreds of designers and fashion entrepreneurs. Committed to promoting Canada's fashion landscape, Langdon has harnessed valuable relationships and partnerships for TFI. TFI first brought in Barbie's iconic style in 2009 for TFI's New Labels Design Competition.

"We're thrilled to bring Barbie and TFI back together again for TFI's 25th Anniversary," says Mihiri Tillakaratne, Brand Manager, Mattel Canada. "This is a natural fit, as Barbie has served as muse to countless designers - it will be exciting to see what happens when TFI designers unveil their wearable art pieces inspired by the world's most iconic doll."

Toronto Fashion Incubator (TFI)


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