On occasion of the Salone Internazionale del Mobile 2012 the Roberto Cavalli Group is launching the “Roberto Cavalli Home” collection.
Unique products inspired by the Roberto Cavalli style, long since applied in the interior of his own homes, his yachts, boutiques and clubs. Fantasy, memories of a journey, a dream, a passion for beauty—each a source of inspiration for the creation of unique objects and environments.
Select choices, inspired by colour, realised and adapted according to the furnishings, drawing on different fabrics and materials, set off by a single print, dye or effect, transforming them into exclusive pieces.
Roberto Cavalli said, “When I create a dress I want it to emphasise the femininity of a woman at all times; and so as with designing for the home, I try to identify the character of the people I'm designing for, thinking how I can diffuse this with the colours, the warmth and joy of living that first of all one gives oneself”.
He added, “My Home Collection was born from a personal desire to share the optimism of my fashion with those who love me—derived from my creativity, my philosophy, and my style which is also evident in the decoration of the home … there is no difference between the thinking behind designing a clothingline and a homeware line. My lifestyle is always hugely driven by passion”.
In order to create the Roberto Cavalli Home collection, the Roberto Cavalli Group has signed important licensing agreements with prestigious partners, whose expertise lies in various product areas: from furniture to furnishings, from ceramics to wallpaper and textiles to porcelain.
In keeping with the philosophy and the DNA of the brand that has always combined the concept of fashion and design with glamour and sensuality, Roberto Cavalli Home is inspired by the iconic prints and patterns of the most significant collections of Maison: from animalier to damask, the colors and textures overlapping. Great care and attention is devoted to the choice of materials and fabrics, the matching of pieces and processing.
The license agreements signed with various partners include the development, creation, production and distribution of Roberto Cavalli Home goods in various specialized channels.
The selected partners are: JC Passion Srl for the line furniture and soft furnishings; Caleffi SpA for the bed, bath and table linen line and Roubini Inc. for handwoven carpets and tapestries.
The Roberto Cavalli group intends to introduce these new category ranges, not only in the Italian market, in Europe and the US, but also in the strong emerging markets such as in Eastern Europe, the Middle East, China and Asia.