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Town & Country Living to create new home textile lines

03
May '12
Town & Country Living, a US-based company engaged in the design, manufacture and import of table linens and kitchen textiles across all channels of distribution, has entered into partnership with two different firms for new range of kitchen textiles and table linens.

The partnership with the Homer Laughlin China Company, maker of Fiesta dinnerware, is for production of a collection of tablecloths, kitchen textiles, tier curtains, napkins, towels, placemats, dish cloths, aprons and dish drying mats for Fiesta line.

The deal with Vera Company is for creating kitchen textiles, table linens and bath coordinates for Vera line.

Both Fiesta and Vera lines will be unveiled at the New York Home Textiles Market in September. The distribution of products will start next year.

Fiesta is known for its bright and colourful line of tabletops, while the Vera Company owns copyrights of original scarves designed by Vera Neumann from 1940s to 1960s.

Established in 1954, Town & Country Living is now a third generation family-owned business. It features brands like Calvin Klein, Paula Deen, Kitchen Aid, Ralph Lauren, Disney, Royal Velvet, etc.

David Beyda, Chairman of Town & Country, said Vera is one of the most recognizable design influences in home furnishings and is a welcome addition to the company's existing brand portfolio.

He said Town & Country Living has entered into partnership with Fiesta to give its consumers a wider product choices and a range of newer home décor items.

Fibre2fashion News Desk - India


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