Crown Crafts & Carter's team up for toddler bedding line
16 May '12
2 min read
Crown Crafts Infant Products Inc., a wholly-owned subsidiary of Crown Crafts Inc. announced that it has entered into a licensing agreement with Carter's Inc. a leading provider of apparel and related products exclusively for babies and young children, for a new line of toddler bedding products catering to the consumer looking for a fun, fresh, lifestyle approach for their two to four year old's room.
Crown Crafts Infant Products, a leader in the toddler bedding category is expected to launch the Carter's product line of toddler bedding, blankets & room decor accessories in spring 2013.
Carter's, Inc. markets its branded apparel under two of the most recognized and enduring brands in the nation – Carter's and OshKosh B'gosh. Over the years, it has built the trust of generations of families through a heritage of quality, innovation, and value.
Carter's, Inc. clothing and accessories are sold at more than 600 company-operated retail stores, as well as thousands of national department stores and some of the country's largest retailers, such as Babies 'R Us, Belk, Bon-ton, JCPenney, Kohl's, Macy's, and Sears. This agreement with Crown Crafts marks Carter's first foray into toddler bedding.
"We take great pride in our ability to serve the needs of growing families, generation after generation," said Kimberly Northup, Vice President of Domestic Licensing. "We are thrilled to work with Crown Crafts to provide adorable and whimsical bedding for children after they outgrow their cribs."
"By any measure, the Carter's brands are iconic within the industry," said Nanci Freeman, President and Chief Executive Officer of Crown Crafts Infant Products. "To have the opportunity to partner with them on this new bedding line is tremendous validation of the consistent and reliable quality Crown Crafts is known for across all of our products."
Carter's, Inc. is the largest branded marketer in the United States of apparel and related products exclusively for babies and young children.
Crown Crafts Infant Products, Inc., a wholly-owned subsidiary of Crown Crafts, Inc., designs, markets and distributes infant and toddler consumer products, including bedding, blankets and other nursery accessories.
Crown Crafts, Inc. designs, markets and distributes infant, toddler and juvenile consumer products, including crib and toddler bedding and blankets; nursery and bath accessories; reusable and disposable bibs and floor mats; burp cloths; room décor; and disposable placemats, toilet seat covers and changing mats.