Khaadi, the popular Pakistani brand known for its hand-woven fabrics, is one of the many Pakistani companies that are eager to enter the Indian market and are waiting for the trade pact between both countries, expected to be announced by year-end.
Outside Pakistan, Khaadi currently operates five stores in UAE's major malls like Midriff City Centre, Festival City Mall, Jumairah, Mall of Arabia and Outlet Mall.
Explaining the rationale behind the company's decision to open outlets in India, Mr. Danish A Adamjee, COO of Khaadi, told fibre2fashion, “India has a large market with a growing economy and the Indian middle class believes in wearing fashionable clothes that offer great value for money.”
“We offer products for both the upper class and middle class. If we succeed in catering to middle class customers in India, our brand can grow at 40 percent year-on-year,” he adds.
When quizzed about the tentative time line for the brand's entry into the Indian market, he says, “The time line is connected to the agreement between the two countries, which we have been told, should be in place anytime between June and December this year. Once the agreement is signed and it becomes effective, we will be one of the first Pakistani fabric and garment firms to open stores in the Indian market.”
“Initially, we will open outlets in malls in Delhi and Mumbai, where we will offer women's prêt wear, unstitched fabrics and home textiles,” he reveals.
“In India, Khaadi will be following a business model very similar to the one that it currently follows in the UAE. We are also planning to work on the same model in the Far East. All our manufacturing is done in house and we operate our own stores,” he further informs.
Fibre2fashion News Desk - India