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Gucci launches sustainable footwear soles

01
Jun '12
Gucci is pleased to announce the launch of Sustainable Soles, a special edition of eco-friendly women's and men's shoes designed by Creative Director Frida Giannini and part of the Prefall 2012 Collection.

This new project conveys the House's mission to interpret in a responsible way the modern consumer's desire for sustainable fashion products, all the while maintaining the balance between the timeless values of style and utmost quality with an ever-growing green vision.

The Sustainable Soles include the Marola Green ballerinas for her and the California Green sneakers for him, both realized in bio-plastic - a biodegradable material in compost used as an alternative to petrochemical plastic.

Successfully tested in laboratories and certified by the main European international standard: UNI EN 13432 and ISO 17088, this eco-aware material follows a shorter degradation process compared to traditional industrial plastic, without leaving any waste or environmental impact.

The Marola Green flat ballerina - entirely made of bio-plastic – is characterized by cut out details and the GG logo motif, and is available in the polished tones of blush, taupe, black and black with an interlocking G in white. The men's California Green sneakers – in a low or high top version - combine the bio-rubber soles with the upper part in genuine vegetable tanned black calfskin, biologically certified strings and rhodium-plated metal details. Additionally, the green Gucci logo has been designed on a recycled polyester label.

This innovative project symbolizes an important challenge and commitment for Gucci, as recently confirmed by the brand's participation at the latest edition of the Copenhagen Fashion Summit: the world's most important conference on sustainability and fashion, dedicated to the future of green style.

Gucci


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