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Jack Wolfskin to use certified organic cotton

04
Jun '12
From the 2013 summer collection, the outdoor manufacturer Jack Wolfskin will only be using certified organic cotton in all products featuring cotton and cotton blends. This marks the end point of the company development over the past several years.

Jack Wolfskin products made purely from cotton have featured organic cotton for many years now, but from next summer all technical cotton blends such as Function 65 will no longer contain conventionally cultivated cotton.

“Our conviction has led us to take the decision to exclusively use organic cotton, even though our demanding functional requirements have made the transition a challenge,” said Christian Brandt, COO at Jack Wolfskin. “What we didn't want, however, was to deceive customers by using only a small percentage of organic cotton. If you want customers to take you seriously, you have to use organic cotton across the board.”

Nothing will change for customers through the transition to organic cotton. In fact, Jack Wolfskin will be lowering their prices to an attractive level for summer 2013.

JACK WOLFSKIN was founded in 1981 and since then has developed first-class, functional products on the basis of constant user feedback. With numerous patents and innovative, proprietary technologies, JACK WOLFSKIN products currently lead the way in function, comfort and user benefits, and are now used all over the world.

Jack Wolfskin


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