'The Flooring Show is a great opportunity to meet a wide range of manufacturers and retailers' says new head of marketing Tony Oakland-Smith, 'Even in these tough economic times there is still a great deal of interest in producing British wool products.'

The Shepherd's Crook mark is widely recognised as a sign of British quality and for those interested in using it the Board operates a licensing system.

The Board will also present some new point of sale material on behalf of the Campaign for Wool and the Carpet Foundation which is available to all retailers.

'The Campaign for Wool continues to go from strength to strength with continued support from the Board and HRH The Prince of Wales' says Ian Hartley, CEO of the Board and Executive Director of the Campaign for Wool. 'The eye-catching point of sale material will attract attention and create a talking point in-store for consumers.'

British Wool will be exhibiting on the British Pavilion stand B22a.

British Wool Marketing Board (BWMB)