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Launch of Raymond's MAKERS brand in Rajasthan

16
Jul '12
Raymond Limited, India’s leading textile and apparel manufacturer & retailer, announced the launch of its new economy brand – MAKERS – in Rajasthan. With this launch, MAKERS aims to replicate the success of Northern and Eastern markets here. It will be covering 2300 retail outlets spread across 216 towns in 33 districts by the fiscal end.

The brand also announced the launch of India’s first insurance scheme for retailers in the State. This Group Personal Accident Policy provides annual insurance cover of up to Rs 10 lakhs for MAKERS retailers and their two salesmen are also covered under this scheme Raymond has always cared for its retail partners and this is a small gesture of acknowledging their contribution in the making of MAKERS brand in market.

Mr Ram Bhatnagar, Vice President – Emerging Businesses of Raymond Limited said, “Raymond is renowned in India and globally for its pioneering strengths in the manufacturing and retailing of worsted textiles. The launch of MAKERS in Eastern markets a year ago marked the textile giant’s foray into the economy segment and in retailing poly viscose fabrics. After successful East and North India launches, we are pleased to enter the Rajasthan markets. 

MAKERS with youth centric product designs and quality assurance which is the hallmark of Raymond has resulted in the brand  receiving an overwhelming response in Eastern and Northern markets.

We foresee significant scope of growth for the brand in popular price segment across the nation and especially Rajasthan given the style-consciousness and increasing aspirations of the Indian youth. People here are energetic, enthusiastic and colourful which reflects in their day-to-day dressing fashion. MAKERS aims to address the needs of this populace with its wide range of fabric colours, matching options and appropriate pricing. Rajasthan has been a stronghold for Raymond and we believe that will be the same for MAKERS as well.”

Keeping in mind the preferences of the youth today, the MAKERS range has youth-centric vibrant designs, fancy colours and special emphasis on innovative finishes. The collection comprises a carefully selected design pallet ranging from stripes to self, micro structures and checks.

The range of well-matched shirting and trouser fabrics under the MAKERS label comes in attractive Combo packs which are a boon to the style conscious customers in the economy segment. It encourages them to be stylish at all times, everyday and thus exude confidence.

The MAKERS’ range of shirting and trouser fabrics will be distributed through a distinct retail network and will be covered  at leading outlets in over 2300 locations across 216 towns.

Raymond Limited


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