Aimer's new swimsuits line featured at Miss World 2012

The 62nd Miss World held in the Inner Mongolian city of Ordos, China. The pageant provided a platform for showing the beauty, talent and love of contestants from 125 countries. As China's first international lingerie brand, Aimer also attended this celebrated competition.

The large-scale of Miss World competitions ensures artists and designers of global style pay attention to the fashion so confidently adorned by each of the contestants. One of the key features designers look to the elegance a piece can speak as a Miss World hopeful takes to the world stage.

How can one integrate great design into life, enabling women to demonstrate their charm on more occasions? As a professional lingerie brand, Aimer has achieved this goal. In the summer of 2012, Aimer launched more new swimwear products which have integrated with the formal gown style, letting women shine under the sun's rays, while wearing these stylish dress-swimsuits. Aimer utilizes extremely subtle details to accentuate a woman's elegant nature.

Aimer's new swimsuit range brings to mind Holly, in the movie Breakfast at Tiffany's, pacing along Fifth Avenue wearing her Givenchy wardrobe on a bright New York morning.  Her elegant white and noble black outfit created some of the most iconic and enduringly fashion images ever. Aimer's dresses possess shiny swimsuit fabrics and metal accessories, all of which reveal a woman's charm and mature elegance.

Additionally, There are two remarkable swimwear collections come with the line, Jungle Dairy and Rio Samba. Their themes are based on colorful abstract patterns and South American forest-oriented designs. Aimer also offers its candy-striped and polka-dotted Summer Breeze group.

Aimer lingerie