Home / Knowledge / News / Textiles / John Lewis implements cotton farming project in Gujarat

John Lewis implements cotton farming project in Gujarat

30
Jul '12
John Lewis, the UK-based department store chain, is setting up developmental projects for cotton farmers in India. With the help of its charitable entity, John Lewis Foundation, the department store chain has initiated educational projects for the development of cotton farming in the western Indian state of Gujarat.
 
Siân Grieve, spokesperson, John Lewis, told Fibre2fashion about the John Lewis Foundation’s charitable services worldwide. She says, “The John Lewis Foundation is a registered charity, which provides support to communities residing in the regions where our suppliers operate.”
 
“In 2011, the Foundation set up a three-year-educational project for cotton farmers in Rajkot, Gujarat. The project aims to reduce input costs and contribute in enhancing the livelihoods of the farmers of that area,” she adds.
 
The three-year-educational programme will teach 1,500 farmers and their families about more sustainable methods of cotton farming. The training includes soil health, water, pest and nutrient management studies.
 
“Over 6,000 metric tonnes of cotton fibre will be produced over the course of the ongoing three-year-training programme. A part of the cotton produced will be used in John Lewis’s tufted bath mat range and the rest will be supplied to wholesale markets,” she avers.
 
By using sustainable business model practices and working with the whole supply chain, the project would create a long-term cotton supply for John Lewis, while helping the farmers to forge commercial relationships with other businesses in John Lewis’s supply chain.
 
In Gujarat, the John Lewis Foundation is working with CottonConnect, which delivers business benefits to retailers and brands by creating more sustainable cotton supply chains. The company implements farmer training courses and has teams in Europe, South Asia and China.
 

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 4th Aug 2021

US FTC votes to reverse course on repeal of fabric care labels

The US Federal Trade Commission (FTC) recently voted to retain the...

Pic: UKFT

Textiles | On 4th Aug 2021

UKFT to design & pilot new platform to drive sustainability in fashion

The UK Fashion & Textile Association (UKFT) has started working with...

Pic: Kontoor Brands/Wrangler

Apparel/Garments | On 4th Aug 2021

US’ Kontoor aims for sustainable growth with diversity & inclusivity

Kontoor Brands, an American apparel company with denim brands like...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search