The summer show welcomes a strong collection of UK and international brands making debut appearances including Brook Taverner, Poggianti, Boomerang, B.D.C 23, Vedoneire, Jiggler Lord Berlue, Punto Blanco, Club of Comfort, Bogart, Selected Homme, Lois Jeans, Jay/K, Andy Richardson, Jekyll & Hyde, Mish Mash Jeans and many others.
The new collection from Brook Taverner heralds the UK label’s move towards a more relaxed look with lightweight cottons, casual shirts and summer suits in pure linen. B.D.C 23 will be available in the UK and Ireland for the first time next month after great success in its native Germany. Playful colours are central to its collection of cotton and denim chinos for adventurous styling. Bespoke fabrics, quality and comfort are the key buzzwords for the outerwear and apparel range from Irish brand Vedoneire, whilst casual sporty pieces inspired by the sea makes for a timeless collection from Swedish newcomer Boomerang.
More new collections to watch out for include established Italian shirt label Poggianti with designs made from the best Italian fabrics to ensure a great fit and luxurious feel as well as ranges from Jiggler Lord Berlue, Punto Blanco, Club of Comfort and Bogart to name just a few.
Across at Select, the urban and contemporary zone for men’s clothing and footwear ranges, will be an influx of new names showing the best in laidback style. The new range from Danish label Selected Homme features Ivy League looks, global traveller influences for jeanswear and a sporty feel for its casual lifestyle pieces. Jackets, tees, shirts and denim in earthy colours will be seen from Italian label Andy Richardson, whilst plain and patterned shirts receive a fresh update with progressive designs from Jekyll & Hyde.
Inner-city Cuban life will be portrayed through newcomer Lois Jeans’ denim collection with tonal colours as well as iconic Cuban imagery such as vintage vehicles, cigar bands and chessboards. Swiss label Jay/K delivers a strong range of denim, shorts and trousers in vibrant colourways and expect to see quality jeans made from the best raw materials from Mish Mash Jeans. Footwear brands in attendance in the zone for the first time this season include Palladium, Jack & Jones, Skono and We Are Saints who will join regular names Superga, Wrangler Footwear, T.U.K. Shoes, Grinders and more.
| On 27th Jul 2021
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| On 27th Jul 2021
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