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ColorZen launches new revolutionary dyeing technology

13
Aug '12

ColorZen LLC announced the launch of a groundbreaking technology that will revolutionize the way cotton is dyed, eliminating water pollution and vastly reducing water and energy consumption.

The new technology, which was unveiled at an event in NYC featuring renowned water conservationist Alexandra Cousteau as the keynote speaker, addresses the environmental issues that have traditionally clouded the cotton dyeing process. “ColorZen technology pre-treats the cotton fiber making the dyeing process efficient and sustainable by vastly reducing the amount of water, chemicals and time needed to dye cotton,” says Michael Harari, president of ColorZen LLC.

During her remarks at the event Alexandra Cousteau said, “Clearly in a world where one third of the world’s people don’t have access to clean water, it is unthinkable to destroy trillions of gallons of water per year through traditional textile dyeing processes when alternatives exist.” She continued, “The only conclusion here is that the textile industry is in dire need of a solution to the global environmental crisis caused by the cotton dyeing process.”

“ColorZen technology represents the future of the cotton dyeing industry,” Harari said. “We will now be able to offer brands, retailers, and manufacturers a sustainable choice for cotton dyeing that will protect the fresh waterways and reduce energy consumption. With ColorZen cotton, less is more when it comes to preserving the environment.”

Describing the ColorZen process as a necessary technology to help stem global pollution, conservationist Alexandra Cousteau said, “As the world’s water crisis escalates, so will the consumer’s demand for sustainable products that will reduce the strain on the world’s water and energy resources.” According to experts on the topic, traditional textile dyeing dumps over 600 billion gallons of toxic wastewater into the rivers and waterways in China each year.

ColorZen technology reduces water consumption by 90% and can dye the same amount of cotton in less than 1/3 the amount of time, Harari said. The environmentally friendly process eliminates the use of toxic chemicals normally flushed back into fresh waterways and rivers, and achieves zero toxic discharge, something governments in countries like China and India have been seeking for decades.

Crucial to the market receptivity of this technology is that ColorZen cotton is compatible with any existing equipment used for dyeing, so manufacturers and dye houses will not need to make new capital investments or change dyestuffs.

Sustainable, scalable and cost-effective, ColorZen technology creates a strong natural affinity between the dye and the cotton fiber, eliminating the need for harsh chemicals.


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