In the first collaboration of its kind, designer Michael Kuluva is creating exclusive looks inspired by the style, look and energy of Just Dance 4, the next highly anticipated installment in the Just Dance franchise due out on October 9, 2012.

VIPs and other celebrity guests, including Kendall Jenner and women’s professional soccer star and gold medalist, Alex Morgan will walk the runway to hit songs from Just Dance 4’s highly anticipated tracklist.

“Collaborating with the Just Dance brand felt like it made sense from the beginning. This game has created so much fun for people and I wanted my designs for the collection to reflect that same kind of fun. I’m honored to be partnered with a brand that elevates pop culture through design and experiences because that’s what I strive for in all of the work I do as an artist,” said Michael Kuluva, designer of Tumbler & Tipsy.

“Fashion and pop culture collide in New York City during Fashion Week and bringing our brand into the mix at STYLE 360, clearly illustrates how Just Dance has become a pop culture phenomenon,” said Tony Key, U.S. senior vice president of sales and marketing, Ubisoft. “We’re looking forward to the Just Dance runway show at Fashion Week so we can see Michael’s artistic interpretation of this game that millions play around the world.”

STYLE 360 has set itself apart as one of the most unique, must-attend experiences at Fashion Week. Attendees will forget what a typical runway show is like and experience a high-fashion, celebrity-filled dance event that will raise the bar on the energy and entertainment you expect at New York Fashion Week.

The Just Dance by Tumbler and Tipsy show will take place at 8PM on September 11, 2012 at the Metropolitan Pavilion in New York City.

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships.

Just Dance is the world’s No. 1 dance game franchise. With over 30 million units sold to date worldwide, the game has become a cultural phenomenon recently winning the Nickelodeon Kids' Choice Awards for “Favorite Video Game” and the Teen Choice Award for “Choice Video Game.”

STYLE360 is a multi-day fashion and entertainment environment providing opportunities for fashion designers and brands to collaborate and come face-to-face with industry tastemakers, celebrities, media, and consumers during New York Fashion Week in September and February.

Anchored by the creative mind and brilliant talents of professional figure skater turned fashion designer, Michael Kuluva, Tumbler and Tipsy is not only reworking, redefining and revamping the world of fashion, but it’s taking it over by storm one sequin at a time.

Ubisoft