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BMW supports New Zealand's fashion designers

Aug '12
New Zealand Fashion Week’s official vehicle sponsor BMW teamed up with the country’s most upcoming young fashion talent, to create the ‘Ultimate Style Icons’ on four BMW X1s. All was revealed recently at the Sofitel Auckland Viaduct Harbour, which is New Zealand Fashion Week’s official Hotel Sponsor.

New Zealand Fashion Week (NZFW) will be held at the Viaduct Events Centre in Auckland from 3 to 9 September.

New Generation designers DMONIC INTENT, Silence Was…, Daniel K and Arielle Mermin took inspiration from their upcoming fashion collections and translated these onto the vehicles. Working closely with BMW, Omnigraphics and Redline the NZFW New Generation BMWs were revealed to the media yesterday.

With less than three weeks to go until NZFW, the four BMW X1 vehicles offer a sneak preview of the New Generation collections, which will be shown at NZFW on Wednesday 5 September.

Ed Finn, NZ BMW Communications Manager says, “BMW and the fashion industry share a passion for innovation and cutting edge design, creating the perfect fit for a partnership between BMW and NZFW. BMW is proud to be the global brand behind our next generation of up and coming fashion designers.”

The NZFW BMW vehicle designs are being judged by a panel of industry influencers including: Tina Moore from Remix magazine and Dan Gosling from Stolen Girlfriends Club. The winning New Generation designer will receive their unique BMW X1 to drive for a month.

“BMW is a leader in design, innovation, aesthetics and setting new trends. There are many synergies that exist between leading vehicle design and NZFW New Generation designers. Each of the designers are aspirational, entrepreneurial and at the start of a journey,” says Ed Finn.

The four NZFW BMWs will be showcased around Auckland in the weeks leading up to NZFW and will form part of the official vehicle fleet for the event.

New Zealand Fashion Week

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