Fresh from gracing the cover of this month’s InStyle, the 23-year-old curvy UK model and DJ, who incredibly began modelling at the age of two, will work with show organisers to ensure this year’s event is the most inspirational, interactive and fashion-focused to date.
To launch the event, Daisy’s done what she does best and has modelled in a campaign photoshoot directed by celebrated photographer Matt Irwin and styled by creative director of Wonderland magazine and super stylist to Robert Cavalli, Grace Cobb.
To create the looks, Cobb’s styling was led by trends such winter florals, head to toe mixed prints and Daisy’s signature look, grunge glamour.
Daisy said: “It’s a huge honour to be representing Clothes Show Live. I’ve been a fan since I was a young girl – it’s a great British institution that makes fashion accessible for all ages. I’m proud to be involved this year when the focus is right where it should be – at the heart of British fashion.”
Clothes Show Live Show Producer Maryam Hamizadeh added: “We’re very excited to be working with Daisy, who is perfectly placed to front our 2012 show. Focused on our roots at the heart of British fashion, Daisy seems just the right ambassador. Her sense of style, accessibility and positive body image really caught our attention. Daisy embodies what we are all about, and is a woman of her day and age – independent, confident, determined and, of course, extremely fashionable.”
At the heart of British fashion, the team and models at the agency can’t wait for the five-day event, which will feature catwalk shows and shopping from internationally acclaimed brands and high street labels, as well as showcasing work by up and coming, independent designers.
Combining the glamour and excitement of the catwalk shows at London Fashion Week with the drama of a West End production, the famous Suzuki Fashion Theatre will feature Daisy as part of its spectacular show, joined by an incredible 40 models and dancers on stage.
The full event line-up, yet to be announced, will also include talks by some of the country’s leading stylists and industry experts, workshops and career seminars on all things fashion related, as well as Q&A sessions with editors from some of the UK’s most respected magazines.
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